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Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customerinsights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.
But unless you actively seek and listen to what they’re saying and analyze customer behavior, your products and services will likely be out of sync with their evolving expectations. However, raw feedback data taken at face value can miss the mark and lead to flawed assumptions about what customers really care about.
That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customerinsights boost retention, loyalty, and competitive advantage.
As an author, consultant, and trainer, he helps organizations develop customer-focused cultures. In addition to authoring four customer service books including The Service Culture Handbook, Jeff reaches more than 10,000 customer service professionals every week through his Customer Service Tip of the Week email newsletter.
Why does the customer feedback loop matter? Customerloyalty is no longer guaranteed—it’s earned through continuous improvement. Businesses that fail to listen, respond, and evolve based on feedback risk losing customers without warning. They also build stronger relationships and lasting loyalty.
This is a great opportunity for dealers to provide an excellent customer experience and create loyalty. But according to a study by DMEAutomotive , only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Give customers a voice.
She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
Research by the Aberdeen Group found that companies with a high-quality VoC strategy saw almost 10 times annual revenue growth due to higher customer retention. A robust Voice of the Customer (VoC) strategy is no longer optional. It's essential for driving loyalty, refining your offerings, and boosting your bottom line.
We find that so many leaders fail to be customer-focused and often lack the tools necessary to be effective. Life doesn’t come with a handbook and no one can predict catastrophic world events that alter the course of business forever. Tune in to the full podcast to learn more so you can be prepared for any situation.
For example, clothing brands leverage VoC insights to create more personalized marketing campaigns by targeting customers with the styles or products they’ve shown interest in. Boosting Retention and Loyalty With 37.9% Thematic also performs sentiment analysis so you know exactly how your customers are feeling.
She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.
Fred Reichheld – Reichheld is a Bain Fellow, an author and speaker on loyalty, and creator of the Net Promoter Score , a common metric used to measure customerloyalty. Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World , and the founder of Bain’s Loyalty practice.
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