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Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? No, if it is a department that integrates and analyses information from multiple sources, and then delivers actionable insights and recommendations. Yes, if it is the traditional market research department. It depends?

Handbook 275
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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

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The Best Customer Insights Platforms for Smarter Decision-Making

Thematic

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

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Game Changing Methods to Optimize Your Customer Experience

CloudCherry

And processes in the company need to get people to really act on it, to embrace it, and to embed the customer experience insights as a way of life in the company.”. She led customer experience and marketing at Applied Materials and Sonoco. Lynn authored 6 benchmarking studies and 3 CXM handbooks.

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The Explosive Growth of the Text Analytics Market: Trends, Opportunities, and Forecast

Thematic

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. Efficient and accurate market research Traditional market research methods can be time-consuming and costly.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.