Customer Insights Handbook Measurement 
Thematic
MARCH 30, 2025
Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.
C3Centricity
APRIL 2, 2018
A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Difficulty in isolating impact of consumer insights.
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Thematic
MARCH 18, 2025
." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?
Thematic
FEBRUARY 24, 2025
That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.
Thematic
OCTOBER 30, 2024
This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. Prioritize and act on the feedback to improve the customer experience Focus on the most critical issues and implement changes to address customer concerns and enhance their experience.
Thematic
MARCH 26, 2025
In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. Without a structured feedback loop, businesses operate in the dark, relying on assumptions rather than real customer insights.
Thematic
APRIL 3, 2025
“ Thematic is your own personal analyst, only your analyst works 1000 times faster than you,” said Mick Stapleton, Atlassian’s CX leader This shift—powered by AI— is unlocking insights that would otherwise go unnoticed and making them available to every team that needs them, in real time.
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