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Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customerinsights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.
A more recent study by BCG and GRBN resulted in an Invest in InsightsHandbook to help organisations report on the ROI of the insights function. The secondary concerns are: Consumer insights distant from business decision-makers. Lack of alignment on important metrics. Customer profiles. Storytelling.
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Paul is a Transformational, hands-on, customer service department leader with extensive experience using performance metrics, lean process improvements, and positive leadership in building effective, efficient, and happy customer service departments. Paul Husar, Senior Call Center Manager at LG Electronics. Follow on LinedIn.
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Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
AI tools like Thematic are a great option since they automatically analyze your feedback and determine the main themes and sub-themes in your customer data. Thematic also performs sentiment analysis so you know exactly how your customers are feeling.
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a CustomerInsight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
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She is now Chief Customer Officer at ClearAction Continuum. She is also a recognized Training Provider for the CCXP Exam, Author of 6 benchmarking studies and 3 handbooks, Professor at UC Santa Cruz Silicon Valley Extension, and serves on the CXPA Board of Directors. She led CX company-wide for 11 years at Applied Materials.
Fred Reichheld – Reichheld is a Bain Fellow, an author and speaker on loyalty, and creator of the Net Promoter Score , a common metric used to measure customer loyalty. Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World , and the founder of Bain’s Loyalty practice.
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