Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Data Analytics How To 62

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

OCTOBER 30, 2024

This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. Social media : Social media listening can collect customer feedback on social media platforms, capturing real-time opinions and trends.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Thematic

MARCH 26, 2025

In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. Without a structured feedback loop, businesses operate in the dark, relying on assumptions rather than real customer insights.

Feedback 62

Feedback Social Media Analysis Survey 62

delighted

FEBRUARY 22, 2022

The customer experience (CX) space is relatively new – those courageous enough to take the reins of a young CX program at a growing company are often an army of one, with limited headcount and even fewer resources. As such, CX programs, the data that is collected, and the insights that are shared, can have a broad reach across the business.

Customer Experience 91

Customer Experience Net Promoter Score Self Service Handbook 91

Thematic

OCTOBER 8, 2024

AI tools like Thematic are a great option since they automatically analyze your feedback and determine the main themes and sub-themes in your customer data. Thematic also performs sentiment analysis so you know exactly how your customers are feeling.

Analytics 62

Analytics Tools Feedback Handbook 62

Thematic

OCTOBER 7, 2024

A robust Voice of the Customer (VoC) strategy is no longer optional. By actively listening and strategically acting on customer insights, you can transform feedback into powerful business growth. Despite the fact that 95% of companies gather customer feedback, only 10% actively use these insights to make meaningful improvements.

Voice of Customer 62

Voice of Customer Strategy Social Media Handbook 62