Thematic

OCTOBER 30, 2024

This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. VoC analysis streamlines this process by providing real-time feedback from customers. This data is often more relevant and accurate, reflecting current sentiments and trends.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Thematic

MARCH 26, 2025

In particular, customer review analysis helps surface recurring themes and pain points shared in public feedback, giving teams a clearer picture of user sentiment. Without a structured feedback loop, businesses operate in the dark, relying on assumptions rather than real customer insights.

Feedback 62

Feedback Social Media Analysis Survey 62

Qualtrics

JULY 23, 2019

She’s the author of The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age and The CRM Handbook: A Business Guide to Customer Relationship Management. She works with more than 100 consultants, who all aim to advance customer insights through research excellence.

Marketing 32

Marketing Handbook Net Promoter Score Entertainment 32