Remove Customer Insights Remove Hotels Remove NPS Remove Touchpoint
article thumbnail

How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

To become a customer-centric organization, Stop No. 1 means you understand and can map out your customer journey. Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. Let me explain. .

ROI 309
article thumbnail

Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Customer experience platforms make it possible to manage all the customer data in one platform and reach out to them when they need it. In your CX platform dashboard, you can see how your customers behave across all touchpoints and can personalize your interactions with them based on their behavior and preferences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64

Customer Bliss

After leading the Customer Relations team for Thomas Cook in Germany she built up and developed an industry-leading Quality Management function for the whole Group with a focus on continuously improving the companies’ hotel portfolio and helping hotels to improve their quality and their customer experience by working actively with Customer feedback.

Travel 204
article thumbnail

The Relentless Pursuit Of The Perfect Customer Experience: A Netflix Story

Chattermill

They’re shaking up the entertainment industry and offer a blueprint for delighting customers. Imagine if you clicked on to your favourite travel website you could book a stay, in a hotel in your preferred type of room. So tailoring your touchpoints becomes invaluable. Share customer insights company wide.

article thumbnail

Net Promoter Score (NPS): Pros & Cons

InteractionMetrics

The Net Promoter Score (NPS) is the most well-known customer satisfaction metric used by two-thirds of the Fortune 1000 companies. Created in 2003 by Fred Reichheld of Bain & Company , the Net Promoter Score (NPS) asks: “How likely are you to recommend us to a friend or colleague?” Customers answer on a 0-10 scale.

article thumbnail

What is the Voice of Customer (VoC)? Start A Program Easily

Thematic

Think of it as tapping into your customers' direct thoughts and emotions so you can deliver exactly what they want. Whether through surveys, reviews, or social media, VoC helps you turn customer insights into better business decisions. In this article we’ll delve into what Voice of Customer is and why it matters.

article thumbnail

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Other initiatives from big brands, such as Orange, were quite simple, but very effective mixes of online and offline engagement that drove huge increases in NPS.

Loyalty 52