Remove Customer Insights Remove Innovation Remove Rewards Programs
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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

This session explored how brands can tap into behavioral psychology to design more meaningful loyalty experiencesmoving beyond traditional rewards programs to foster deeper emotional connections. Attendees learned how to turn customer insights into high-impact, shareable content.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.

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Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester's Customer Insights

The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. Apple and Goldman Sachs are partnering to deliver a new credit card.

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

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Smarter Demos: Using Insightful Customer Analytics to Drive Loyalty

Oracle

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. Is your company doing a good job of capturing customer information? Rand, I hear that you have a customer insight retail analytics solution to show me.

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Rethinking loyalty for mobile

PK

As demonstrated in all the featured examples, the mobile channel allows loyalty programs to offer new, innovative program benefits, experiences and functionality that build deep connections with members. Learn more about how to design the right rewards program for your organization. About the Author.

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