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This session explored how brands can tap into behavioral psychology to design more meaningful loyalty experiencesmoving beyond traditional rewardsprograms to foster deeper emotional connections. Attendees learned how to turn customerinsights into high-impact, shareable content.
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.
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The industry seems to be quick to dismiss the partnership, especially the rewardsprogram – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. Apple and Goldman Sachs are partnering to deliver a new credit card.
SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. Is your company doing a good job of capturing customer information? Rand, I hear that you have a customerinsight retail analytics solution to show me.
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Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Pick ‘n’ Pay’s app enables instant redemptions at checkout[xv].
Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customerinsights from PYMNTS.com show that only 2.6% Loyalty and Rewards.
Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customerinsights from PYMNTS.com show that only 2.6% Loyalty and Rewards.
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