Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Data Analytics How To 62

Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. And that’s where research really yields ROI.

ROI 252

ROI Net Promoter Score NPS Effort Score 252

Thematic

MARCH 20, 2025

Imagine running a business where you can predict what your customers want before they even know it themselves. No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table.

Customer Insights 62

Customer Insights Analytics Social Media Analysis 62

InMoment XI

DECEMBER 3, 2024

It identifies customer pain points across various touchpoints and works to improve them. These activities help realize significant customer experience ROI , motivating organizations to continue evolving. Invest in employee coaching to align more of the workforce with the customer-centric vision.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

InMoment XI

NOVEMBER 13, 2024

For example, offering proactive customer support or loyalty rewards helps retain customers by showing them you care. It provides stronger customer insights. Patterns in churn data provide insight into customer satisfaction. It helps you understand different customer segments better.

Customer Retention 195

Customer Retention How To Analysis ROI 195

Alida

NOVEMBER 21, 2023

Discover how customer insight communities help brands build stronger relationships, reduce risk, and deliver measurable ROI.

ROI 130

ROI Measurement Customer Insights Brands 130

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help. Customer interaction scoring for quality assurance.

Software 130

Software Customer Journeys Tools Contact Center 130

InMoment XI

APRIL 18, 2023

The healthcare business had one of the biggest corporate turnarounds in Australian history, largely due to its commitment to customer centricity. Forrester predicted that 1 in 5 CX programs would disappear soon—mostly due to a lack of ability to demonstrate impact and prove ROI of their CX projects.

ROI 195

ROI Insurance Tips Healthcare 195

ECXO

MARCH 6, 2025

Some organizations create a detailed CX roadmap that estimates improvements in metrics like net retention rate, customer lifetime value, or average deal size as experience enhancements roll out. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 339

B2B Customer Journeys How To Effort Score 339

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Social Media Analysis Consulting 62

ECXO

JULY 10, 2024

The Impact of Data Analytics, AI, and Real-Time Feedback Advancements in data analytics and real-time feedback mechanisms are transforming how companies gather and use customer insights. Revenue Growth : Tracks growth attributed to customer experience initiatives.

Metrics 374

Metrics Analysis Feedback NPS 374

Comm100

MAY 5, 2022

Gain valuable customer insights. By introducing AI-powered chatbots into their digital support offering, banks gain valuable insights into customer behaviors and patterns. ROI of banking AI chatbots. The post Banking AI Chatbots – Benefits, Use Cases & ROI appeared first on Comm100.

Chatbots 130

Chatbots Banking ROI Omni-Channel 130

eglobalis

JUNE 27, 2024

Return on Investment (ROI): Calculates the ROI of your CX initiatives by comparing the investment costs against the financial gains achieved. Net Promoter Score (NPS): Measures customer loyalty by asking how likely customers are to recommend your company to others.

Strategy 460

Strategy Customer Experience Net Promoter Score Customer Centricity 460

InMoment XI

OCTOBER 4, 2023

The idea behind integrated CX is to improve customer experience by combining large amounts of data with technology and services to create more complete customer insights and, as a result, more focused and measurable actions.

Customer Experience 418

Customer Experience Net Promoter Score How To Effort Score 418

eglobalis

JULY 2, 2024

The Rise of Data Analytics and , AI and Real-Time Feedback Advancements in data analytics and real-time feedback mechanisms are revolutionizing how companies collect and utilize customer insights globally. Revenue Growth: Tracks growth directly attributed to customer experience initiatives.

NPS 461

NPS Feedback Net Promoter Score B2C 461

ECXO

AUGUST 12, 2024

MarTech offers viable solutions to these issues: Data Integration and Quality: CDPs and data integration tools streamline data collection and unify customer profiles, ensuring consistent and personalized experiences.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

McorpCX

JUNE 13, 2022

At DigitalWorld 22 in Boston, we ran an interactive working session with a group of digital experience practitioners titled Digital Strategy Workshop: Increasing your Insights ROI for Today’s Digital-First but Not Digital-Only Multichannel Customer. Our audience was made up of active digital experience practitioners.

ROI 59

ROI Customer Insights Customer Experience Groups 59

Forrester's Customer Insights

JANUARY 28, 2025

DeepSeeks open-source model, DeepThink (R1) by a little-known company in China sent shock waves across the technology world. It’s amazing. Yes, it does excel at benchmarks comparable to other state-of-the-art models. Yes, it’s partially open-source. Yes, the DeepSeek app explains its reasoning by default.

ROI 60

ROI Technology Company Customers 60

InMoment XI

JANUARY 27, 2025

The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time. And to be clear, managing those variables is mission-critical for achieving, calculating, and proving ROI.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

eglobalis

JULY 31, 2024

CDPs and data integration tools streamline data collection and unify customer profiles, providing a holistic view that aids in delivering consistent and personalized experiences. Tools that offer clear ROI through improved customer engagement and retention, such as AI-driven analytics platforms, are crucial in this environment.

Customer Experience 434

Customer Experience Social Media Analytics Chatbots 434

C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Difficulty in isolating impact of consumer insights.

Handbook 275

Handbook Marketing ROI Social Media 275

ECXO

JULY 29, 2024

Customer Retention Rate : Tracks the percentage of existing customers who continue to do business with you over a specified period. Return on Investment (ROI) : Calculates the ROI of your CX initiatives by comparing the investment costs against the financial gains achieved.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

Experience Investigators by 360Connext

JANUARY 28, 2020

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Centercode

JANUARY 8, 2021

See their ROI for yourself in this report. See How Real Companies Increased Their Testing ROI By 646%. The post How Customer Insights Are Shaping Tech for 2021 appeared first on Centercode. The companies and the products that have best supported big changes in the world are the ones that have embraced these processes.

Customer Insights 98

Customer Insights ROI Consumers Data 98

Lumoa

JUNE 30, 2022

There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. It was also a great night of learning.

Industry 141

Industry Brands Banking ROI 141

InMoment XI

NOVEMBER 15, 2023

What is the ROI of Customer Experience Analytics? Understanding the Return on Investment (ROI) of customer experience analytics is crucial for businesses aiming to justify their investments in this strategic initiative. Improved Employee Productivity: Employee experience is closely tied to customer experience.

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

InMoment XI

NOVEMBER 26, 2024

However, these challenges can be avoided with the right customer journey mapping platform and a team invested in customer experience success. Only 34% of organizations have three or more years of experience developing customer experience journey maps, and 83% struggle to identify and prioritize customer experience efforts.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

Lumoa

SEPTEMBER 8, 2021

Re-Align the Function of Customer Insights Customer experience thought leader Shep Hyken says , “Customer service is not a department. Customer insights teams should focus on coaching everyone in your organization on finding the latest analytics and knowing how to action them. ” He is right.

Customer Experience Management 195

Customer Experience Management CEM Customer Experience Management 195

TechSee

DECEMBER 11, 2018

2019 will be a critical year for call center customer experience strategy: either they will finally move the needle or risk elimination. To deliver value in 2019, call center leaders must select a CX initiative that can immediately demonstrate ROI. Aligning business objectives with contact center performance.

Call Center 182

Call Center Omni-Channel Self Service Strategy 182

Optimove

OCTOBER 22, 2024

OptiPromo uses CRM-powered rewards, enabling brands to move to precision marketing by connecting customer insights with relevant rewards in real -time. By bridging CRM data with promotional engines, brands can offer tailored rewards that reflect the true value of each customer. The difference is clear.

CRM 52

CRM Meeting Data Strategy 52

Storyminers

MAY 8, 2017

[SIDEBAR: The six essential disciplines of the Customer Experience Professionals Association: Customer-Centric culture, CX Strategy, Experience Design Improvement & Innovation, Metrics & Measurement and ROI, Organizational Adoption & Accountability, Voice of the Customer Insight & Understanding.].

Customer Journeys 190

Customer Journeys Innovation ROI Customer Experience Professionals 190

Calabrio

FEBRUARY 28, 2025

Benefits of voice analytics McKinseys research shows that traditional customer feedback methods only capture less than 2% of all voice interactions, leading to incomplete and unrepresentative data sets. These findings confirm the need for voice analytics software for full customer insights.

Contact Center 130

Contact Center Analytics Analysis Self Service 130

InMoment XI

JANUARY 12, 2023

Many of the brands I’ve worked with for a long time are slowly coming to the realization that they cannot stick solely to surveys or another singular data source to get customer insights and input. And, while surveys will continue to be important, they only give you part of the picture.

Social Media 397

Social Media Tips Customers Customer Retention 397

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

GetFeedback

MAY 9, 2019

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Thematic

JUNE 17, 2024

Measuring the ROI of your Voice of the Customer (VOC) program can be a challenge for many businesses. While VOC data holds valuable insights, it’s often difficult to quantify the impact of these insights on business outcomes like revenue growth, customer retention, and overall business growth.

ROI 62

ROI Net Promoter Score Return on Investment Analysis 62