ClearAction

DECEMBER 28, 2016

How to Drive Voice of Customer Insights Company-wide: 3 Steps Lynn Hunsaker. Who needs to hear customer feedback? Just your customer-facing staff? Why: satisfied customers make payroll possible — and everyone’s decisions, attitudes, and handoffs have a ripple effect on customer experience excellence.

Voice of Customer 59

Voice of Customer Customer Insights Company How To 59

Calabrio

MARCH 5, 2025

However, VoC is also a set of established approaches, tools, and strategies used to capture and analyze customer datain other words, for making use of what your customer have to say to foster brand loyalty and enhance overall customer experience (CX). Discover what performance coaching is and why your CX team could use it.

Contact Center 100

Contact Center Omni-Channel First Call Resolution Net Promoter Score 100

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

OCTOBER 7, 2024

By actively listening and strategically acting on customer insights, you can transform feedback into powerful business growth. Skip straight to the 8 steps to build a Voice of Customer strategy. What is a Voice of Customer Strategy? What are the key components of a Voice of Customer Strategy?

Voice of Customer 62

Voice of Customer Strategy Social Media Handbook 62

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

Voice of Customer 71

Voice of Customer Effort Score ROI Metrics 71

Thematic

SEPTEMBER 24, 2024

Each interaction with your brand leaves behind valuable insights. That’s where Voice of Customer (VoC) Analytics steps in. Analyzing your customer feedback gives you actionable, targeted insights that help you fine-tune strategies, enhance customer experiences, and fuel real growth.

Voice of Customer 62

Voice of Customer Analytics Tools Strategy 62

Thematic

SEPTEMBER 19, 2024

Businesses need to understand what their customers really think, and the best way to do this is a Voice of Customer (VoC) program. Most businesses begin by sending out surveys and collating customer feedback which they can distill into actionable insights using analytics tools. How Do Voice of Customer Tools Work?

Voice of Customer 62

Voice of Customer Tools Social Media Analysis 62

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Forrester , the ladder to customer-centric transformation consists of 5 steps: Secure the executive support : customer experience transformation is set up from the top. Do you love CEM as much as we do?

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Beyond Philosophy

MAY 12, 2022

I came to this realization in a discussion I had recently with a voice of customer expert. The voice of the customer in the new world of Customer Science is going to become vital to your customer strategy. Engaging with Voice of Customer Data. So, What Should You DO about This?

Customer Insights 78

Customer Insights Contact Center Voice of Customer Analysis 78

SurveySparrow

JUNE 20, 2023

Voice of Customer programs are like a trusty GPS to navigate the tricky and ever-shifting landscape of customer preferences. For businesses seeking to enhance their customer experience, a Voice of the Customer program can provide the exact direction and understanding they need to make informed decisions.

Voice of Customer 52

Voice of Customer Customer Journeys Omni-Channel Strategy 52

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

Voice of Customer 48

Voice of Customer Effort Score ROI Metrics 48

Lumoa

AUGUST 8, 2023

So, if you’re ready to transform your customer feedback into a driving force for positive change, dive into this article and learn how to make the most of your customer surveys! Customers are an integral part of any business’s success. Obviously, businesses wouldn’t exist without them!

Analysis 195

Analysis Survey Feedback How To 195

Lumoa

OCTOBER 12, 2020

This is why more and more companies with successful CX and voice of customer programs have turned to the front lines, using text feedback from on the ground individuals that interact with your customers every day through support conversations or through responding to online reviews. The product team conducts an NPS survey.

Feedback 195

Feedback How To NPS Customer Centricity 195

Wootric CX Blog

JULY 6, 2019

In this age of the customer, more and more businesses are seeking a systematic approach to discover and improve areas where customers interact with a business, and this is often the catalyst for hiring a Customer Insights professional. Listen to the 30 minute webinar recording.

Customer Insights 49

Customer Insights Net Promoter Score NPS Metrics 49

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Forrester , the ladder to customer-centric transformation consists of 5 steps: Secure the executive support : customer experience transformation is set up from the top. Do you love CEM as much as we do?

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

BirdEye

NOVEMBER 20, 2020

In the years that accompanied the rise of online commerce, social media and webchat, we’ve all learned that a customer feedback process that was dependent on a single support channel for customer insights was ultimately a process that wasn’t actually capturing any true insights at all. Case study: David’s Bridal.

Contact Center 105

Contact Center NPS Case Study Comparison 105

Lumoa

NOVEMBER 21, 2023

When automated to collect the same sets of data to study growth and behavioral changes over a certain period, the data can lead to helpful insights. Detailed insights: in the age of fierce competition, knowing whether the customer is happy or not is not enough. Inconsistencies affect results and decision-making.

Analysis 195

Analysis Feedback Social Media Chatbots 195

ClearAction

DECEMBER 11, 2018

(Note: this article focuses on Marketing’s understanding of customer journeys. Next week’s follow-on article describes how Hootsuite Marketing applies customer experience insights to the employee journey. It provides vocabulary for consistent messaging to each of four core customer personas and to employees.”.

Customer Journeys 71

Customer Journeys Customer Experience Case Study Customer Centricity 71

Qualtrics

OCTOBER 23, 2019

In a Qualtrics-commissioned Total Economic Impact study (TEI), Forrester Consulting estimates the 3-year benefit of Qualtrics experience management software at $38.4 As we move further into an economy driven by experience, companies must actively manage key experiences for their customers and their employees. Download Now. [1-3]

Study 30

Study Consulting ROI Survey 30

Customer Alignment

MAY 2, 2017

88% of Voice of Customer feedback comes from surveys [1]. Companies are investing time, money and resource – are they really getting the true picture of the current customer experience? The world’s gone a bit survey mad. Yesterday I called into question the timing, quality and therefore validity of one of these surveys.

Feedback 40

Feedback Effort Score Customer Insights Insurance 40

Thematic

OCTOBER 8, 2024

According to a recent study just 23% of consumers were “very satisfied” with the customer experience. Yet 68% of businesses reported their customers were “very satisfied” This just proves that many companies don’t really know their customers as well as they think they do.

Analytics 62

Analytics Tools Feedback Handbook 62

Maru Group

AUGUST 3, 2020

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52

Brands Government Study Metrics 52

ClearAction

APRIL 18, 2020

While useful, the effort and bandwidth dedicated to one-by-one fixes should be balanced with impact on the subset of a subset of customers (survey participants are a small percentage of the customer base, and poor raters are a smaller percentage still). To differentiate customer experience, set your sights higher than industry norms.

Customer Experience 62

Customer Experience Net Promoter Score Customer Centricity Innovation 62

Thematic

SEPTEMBER 15, 2024

The following two Medallia alternatives have similar features that help manage customer experience data, employee engagement, and text and speech analytics. The voice of customer (VOC) solution lets you gather survey responses and combine customer feedback from direct, indirect, and operational sources.

Contact Center 62

Contact Center Analysis Feedback Analytics 62

Customer Alignment

OCTOBER 2, 2017

If its value is recognised, why don’t more organisations learn from CX leaders and strive to deliver more consistent, predictable and enhanced experiences for their customers? A Harvard Business Review Analytic Services study of more than 400 executives helps shine some light on where leaders and laggards differ.

Customer Experience 40

Customer Experience Customer Centricity Customer Journeys Voice of Customer 40

Thematic

AUGUST 20, 2024

She’s spent most of her career building UX research and insights teams for high-growth tech companies like DoorDash and Cruise. Recently, Arianna shared with us the key obstacles that user research and voice of customer (VOC) teams face – and which Generative AI tools you can use to overcome them.

Tools 62

Tools Analysis Video Feedback 62

Beyond Philosophy

DECEMBER 23, 2015

They are; Customer Experience and Value Optimization. Studies by Strativity, and other consulting organizations, among corporate executives have identified the financial benefits of increasing customer experience management-related resources. Customer Insight, Data and Action Generation.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

Second to None

FEBRUARY 19, 2018

Four out of 10 consumers switched companies in 2017 because of poor personalization, according to Accenture’s recent study on hyper-relevant customer experiences. Above all else, companies that put their customers’ needs ahead of bottom-line concerns will deliver better customer experiences.

Retail 59

Retail Brands Consumers Guidelines 59

CustomerSuccessBox

MAY 9, 2022

Customer data may reside in the following categories, depending on your organization: Customer engagement CRM Support Tickets Surveys Product Financial Contract terms Customer Success Tool. Voice of Customer. We go in deeper depth about customer success metrics in this article. Customer Success KPIs.

Customer Success 52

Customer Success Net Promoter Score How To Metrics 52

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Thematic

MARCH 13, 2023

Having spent over 20 years of my life studying how to extract meaning from text, my focus always felt niche. He presented XM Discover (former Clarabridge), a solution for understanding customer feedback at scale in front of an audience of 10K people. Qualtrics, like Thematic, make Voice of Customer software.

Entertainment 62

Entertainment Conference Advertising Airlines 62

ClearAction

MAY 18, 2017

Investment in VoC can be staggering: several full-time employees to manage it all, subscription to a customer feedback management system for several hundred thousand dollars, analytics subscriptions (text, voice, predictive, social media, loyalty driver uplift, etc.), and continuing VoC education (certifications, conferences, etc.).

ROI 54

ROI Feedback Survey Financial 54

SurveySensum

JULY 14, 2020

She is now Chief Customer Officer at ClearAction Continuum. She is also a recognized Training Provider for the CCXP Exam, Author of 6 benchmarking studies and 3 handbooks, Professor at UC Santa Cruz Silicon Valley Extension, and serves on the CXPA Board of Directors. She led CX company-wide for 11 years at Applied Materials.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130