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In the past, customerservice centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.
A long-held belief is that exceptionalcustomerservice will bring with it extraordinary loyalty. After all, the customer is always right, right? This idea is so ingrained in us that 89 of 100 leaders surveyed flat out stated that their primary goal was to exceed customer expectations.
Exceptionalcustomerservice goes beyond simply addressing customer inquiries—it involves anticipating needs, personalizing customer interactions, and delighting customers at every touchpoint. Read the full case study here 5. Read the full case study here 6. Read the full case study here 7.
His philosophy was simple and profound: if the employees did a great job serving great steaks with exceptionalcustomerservice, customers tell others and come back. In short, your best marketing, communication, sales, and loyalty strategies, when working well, can all be thought of as one big customer experience!
Customers expect in-store service whether their journeys start in search, include a chatbot or end with an agent conversation. My Comment: I love the opening line of this article: “Who comes back for average customer experience? 9 Commandments Of Client Service by Eric Gilbertsen. I love this concept.
After all, you can’t consistently deliver at such a high level- at every customer touch point- if only certain people are responsible for making sure it happens. In fact, exceptionalcustomerservice is more than a functional role; it’s a purpose, rooted in a culture and an understanding of what it means to be truly customer-focused.
I’ve preached that everyone compares their experiences to the best service they have ever had, regardless of who provided it and where it happened. Scaling quickly may negatively impact customerjourneys and lead to an inconsistent customer experience (CX). Connect with Shep on LinkedIn.
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