ECXO

MARCH 3, 2025

Join me on a quest to discover what The Lord of the Rings can teach us about building unforgettable customer journeys. Introduction In the realm of Middle-earth, few journeys are as epicor as full of valuable lessonsas Frodos quest to destroy the One Ring. Use data to continuously refine your journey map.

Customer Journeys 156

Customer Journeys Customer Experience Touchpoint Case Study 156

Experience Investigators by 360Connext

JANUARY 5, 2022

You also included less structured measurements, like what customers were telling you in user reviews. You asked your frontline teams, like customer service agents and customer success managers, about what they were hearing directly from customers. Related Resources: [Guide] CX Success Statement Workbook.

Resources 369

Resources Customer Journeys Video Customer Experience 369

ChurnZero

JANUARY 9, 2025

Companies that do not map customer journeys lose 15-20% of potential revenue growth as they fail to identify and act on conversion and upselling opportunities. As a proud sponsor of Zero IN 2024 , Growth Molecules embraced the opportunity to showcase our customer success training and advisory services in a packed workshop.

Customer Journeys 52

Customer Journeys Marketing Exercises Competitive Advantage 52

Feedbackly

MARCH 30, 2023

Customer behavior is a complex phenomenon that evolves continuously. While it’s difficult to fit it within a framework, understanding your customers and forecasting how they will behave can help businesses to a great extent. What is customer journey mapping? Are you getting started with mapping?

Customer Journeys 98

Customer Journeys How To Touchpoint Social Media 98

eglobalis

FEBRUARY 24, 2025

AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI offers powerful real-time data, but its human strategy that ensures alignment with long-term customer success in B2B ecosystems. B2B customer expectations are always evolving. AI enhances, doesnt replace.

B2B 268

B2B Culture Innovation Loyalty 268

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. Customer Service Blueprinting.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Lumoa

JANUARY 7, 2021

At what point during the customer journey should you measure how the customer is feeling? After their journey is over? In reality, there are several customer touchpoints along the customer journey where you can (and should!) Imagine being a customer buying a train ticket. In the middle?

Customer Journeys 195

Customer Journeys Touchpoint Measurement Survey 195

Experience Investigators by 360Connext

OCTOBER 5, 2021

There are CX leaders who focus primarily on customer insights, like Voice of the Customer programs. And there are CX teams dedicated to customer journey design and improvements. There are CX leaders who have titles like Customer Success Manager and Contact Center Supervisor. But it’s not the only way.

Customer Journeys 367

Customer Journeys Social Media Contact Center How To 367

ECXO

APRIL 28, 2021

Customer Success – Sowing the Seeds for Mutual Growth. While the role of customer success is not new, it has rapidly become mainstream as companies now recognize its contribution to business growth. According to Jason Lemkin, “Customer success is where 90% of the revenue is”. Share on whatsapp. Jason Lemkin.

Customer Success 290

Customer Success B2C B2B Customer Journeys 290

Lumoa

FEBRUARY 9, 2023

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

CloudCherry

DECEMBER 1, 2018

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. Customer experience comprises the entire customer journey.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

eglobalis

DECEMBER 17, 2024

AI-Powered Personalization: Redefining Customer Journeys AI is revolutionizing customer interactions through personalization at scale. By analysing massive datasets, AI can predict individual customer needs, delivering experiences that feel tailor-made in real-time.

Net Promoter Score 316

Net Promoter Score Effort Score B2B NPS 316

ChurnZero

DECEMBER 6, 2024

Far too many customer success organizations know they need to start implementing digital customer success, but just dont know where or how to start. Self-serve digital resources for customers to overcome technical issues. The four pillars of an effective digital customer success program.

Customer Journeys 52

Customer Journeys Customer Success Touchpoint Social Media 52

Experience Investigators by 360Connext

OCTOBER 27, 2020

Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Listening posts: Help us understand individual customer needs and experiences closer to real-time. This is where a customer journey map can come in really handy!

Customer Journeys 359

Customer Journeys Social Media Feedback Touchpoint 359

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

Customer Journeys 117

Customer Journeys Touchpoint Software Customers 117

Experience Investigators by 360Connext

JULY 20, 2021

Meanwhile, Malik from the Social Media Response team is doing his best to reply to customers who say they’ve complained about this issue before — even though he doesn’t know what the root cause of the issue might be — and Padma from Customer Success doesn’t have any visibility into what customers are saying at all.

Customer Journeys 361

Customer Journeys Social Media Survey Contact Center 361

Experience Investigators by 360Connext

DECEMBER 15, 2023

Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. As you are building customer journey maps, share what you find. Explain how to review the map and what might be most interesting or surprising for employees to learn.

Communication 304

Communication Tips Customer Journeys Customer Experience 304

Experience Investigators by 360Connext

DECEMBER 10, 2024

Identifying these touchpoints helps you see where you can improve and make a real difference in the customer experiencefrom browsing your website to receiving customer support and beyond. Customer journey mapping is a crucial process to identify your customer touchpoints. Showcase efficiency gains.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

SurveySensum

DECEMBER 30, 2024

ChurnZero B2B, SaaS Proactive customer engagement with real-time interactions Automated health score monitoring for predictive insights Data-driven decisions with key CX metrics Automated playbooks for scalable engagement $12,000 annually 4.7 Its like having a complete toolkit for managing Voice of the Customer (VOC) data, all in one place.

Customer Success 52

Customer Success Customer Journeys Multi-Channel NPS 52

eglobalis

SEPTEMBER 16, 2024

Understand Your Customer Journey and Customers The first step in any B2B CX strategy is to map out the customer journey. At the local level , mapping the customer journey requires gathering insights directly from local teams.

B2B 344

B2B Strategy Customer Experience Customer Journeys 344

CloudCherry

OCTOBER 30, 2018

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. Customer experience comprises the entire customer journey.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

Experience Investigators by 360Connext

MARCH 8, 2021

The CX Success Statement is really helpful here.). If you have a customer journey map, or you’re working on one, this is also a great thing to introduce here! How We Lead on Behalf of our Customers. How are customers included in decision making? This is where customization can be important.

Customer Journeys 271

Customer Journeys Customer Experience Culture Customer Centricity 271

Lumoa

MARCH 20, 2018

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

InMoment XI

OCTOBER 23, 2024

In a period of financial anxiety, customers are looking for institutions they can trust. Your bank can present itself as a reliable option by demonstrating a commitment to making their customer journey smooth and personalized. It is a proven way of retaining customers. Implement CX initiatives in phases.

Banking 195

Banking Customer Experience Effort Score Financial 195

Experience Investigators by 360Connext

DECEMBER 14, 2021

It also means considering how to inform customers about new rules or options. This is especially important to consider for your frontline workers like cashiers, customer service representatives, and customer success managers. Customers have been providing feedback and not hearing much from those who hear it.

Customer Experience 372

Customer Experience Customer Journeys Airlines Customer Service Representative 372

Help Scout

AUGUST 22, 2023

A 6-step guide to creating a customer success journey map, plus how to use it to help customers achieve long-term success with your product. Read the full article

Customer Journeys 85

Customer Journeys Customer Success Customers How To 85

ECXO

JUNE 23, 2024

Of course, I am extending the concept and exaggerating its use, but my point is that we can think that Customer Success acts as a kind of double agent because it serves both the customer and the company simultaneously, and clearly both sides are not enemies at all! It holds significant importance for any business.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

ECXO

DECEMBER 25, 2024

Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Why It Works: A detailed understanding of the customer journey allows you to target improvements where they matter most, boosting satisfaction and loyalty.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Totango

JUNE 24, 2022

Customer success in SaaS differs from CS in other industries. The software service industry presents unique challenges for customer success management while also creating unique opportunities that call for specific strategies. Read on to learn the keys to effective customer success for SaaS clients.

Customer Journeys 109

Customer Journeys Customer Success Net Promoter Score B2C 109

Experience Investigators by 360Connext

JANUARY 18, 2022

Every employee, regardless of their role, should feel empowered to focus on the customer experience. Give employees tools to share feedback about the customer journey. Provide any background you can around current understanding of your customers. . Empathy – how we show up for each other and our customers.

How To 378

How To Customer Journeys Culture Training 378

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so!

Customer Journeys 104

Customer Journeys Customer Success Exercises B2B 104

ChurnZero

JANUARY 10, 2025

While those consumer innovations may still be a few years away, 2025 is sure to be a year of creativity and change in the B2B technology space, particularly in customer success (CS). And even more specifically, in the sphere of digital customer success.

Trends 52

Trends Customer Success Net Promoter Score Customer Journeys 52

InMoment XI

DECEMBER 17, 2024

A customer experience manager determines, implements, and refines the customer experience strategy to ensure that all customer interactions with a company are seamless, satisfying, and aligned with the organizations values. Otherwise, your information silos stay intact and your customer journey remains fragmented.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195