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Forward To New eBook on Customer Success

Kerry Bodine

This is my forward to Guy Nirpaz’ s new eBook on customer success, Farm Don’t Hunt , available today on Amazon. The disciplines of marketing and sales have traditionally owned a controlling stake in building customer relationships. But for many hunters, the long-term results have been disastrous.

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4 Steps to Build Your Customer Journey

ClientSuccess

A customer success manager’s relationship with a customer account doesn’t just begin and end at random. A CSM manages and owns a customer account throughout their entire partnership with a vendor organization, from the minute a sale closes throughout many rounds of renewals. Webinar: The Customer Success Maturity Model.

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Tips for Creating or Revising Your Customer Success Journey Map

ClientSuccess

At the heart of any successful customer relationship is a clear and well-defined path to customer success. Here are key strategies to consider when creating a Customer Success Journey Map: 1. Develop clear tasks, milestones and goals throughout the customer lifecycle.

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How to Get Started With a New Customer Success Platform

ClientSuccess

Now, the day is finally here – your team is finally implementing your new customer success platform. Making the decision to invest in a customer success platform shows that your organization is 100% dedicated to the long-term success and growth of your customer base. . First of all, congratulations!

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there. The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last.

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Customer Journey Survey Strategy

ClientSuccess

Instead, your team should be looking across the customer success journey to identify new and exciting ways to leverage surveys for the most accurate data and actionable feedback. Here are six winning customer journey survey strategies to introduce to your customers this year: 1. The customer success survey.

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How to Successfully Implement Customer Journey Analytics – Part 1

Pointillist

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics.