InMoment XI

NOVEMBER 21, 2024

The next step is identifying patterns in this data to help you better understand your customers. Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. For example, this analysis can reveal why a customer canceled their subscription to your service.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

CX Journey

JULY 10, 2014

What is big data? and how is it used to deliver a great customer experience? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. What is the right data? So now what?

Data 177

Data Customer Experience Customer Journeys Analysis 177

CX Journey

NOVEMBER 28, 2018

Image courtesy of Pixabay Are you adding data to your journey maps? You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. And the only way they can be actionable is if you have some data to support or to drive that action.

Customer Journeys 86

Customer Journeys Data Effort Score First Call Resolution 86

Lumoa

MARCH 20, 2018

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? And your programs and processes should reinforce customer connectedness.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

CX Journey

AUGUST 13, 2015

Creating a customer journey map is an important first step when it comes to your customer experience transformation. Notice the word that I used a couple times in that sentence: "customer." Through validation, we confirm that these are the customers’ steps. I'm working on a future post on map validation.

Customer Journeys 80

Customer Journeys Effort Score Touchpoint Customer Voice 80

Thematic

APRIL 1, 2025

In this guide, we'll break down how to build a winning strategy—from setting clear objectives to using analytics and AI, mapping journeys, and creating a continuous feedback loop. By the end, you'll know how to turn raw data into actionable insight. Importantly, break down data silos.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

Lumoa

FEBRUARY 20, 2018

According to the statistics , 70% of buying experiences are based on how the customer feels they are being treated and at the same time 55% of consumers would pay more for a better customer experience. Customer experience matters across all the channels and all the touchpoints of customer journey.

Customer Experience 353

Customer Experience How To NPS Touchpoint 353

ECXO

MAY 16, 2024

Leaders play a central role in clarifying this relationship and demonstrating how everyone contributes to the whole, inspiring employees to actively improve the customer experience, resulting in a more customer-centered organizational culture. A customer journey is always seen from the customer’s perspective.

Customer Centricity 207

Customer Centricity Leadership Customer Journeys Touchpoint 207

CX Journey

JUNE 22, 2017

In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. In today's post, I'll pick up with the next step, mapping the customer journey, an important tool that helps put the customer front and center. They become the backbone of your customer experience management efforts.

Customer Journeys 146

Customer Journeys Customer Centricity Communication Customer Voice 146

Lumoa

JANUARY 31, 2023

According to the statistics , 70% of buying experiences are based on how the customer feels they are being treated, and at the same time, 55% of consumers would pay more for a better customer experience. Customer experience matters across all the channels and all the touchpoints of the customer journey.

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

CX Journey

JULY 7, 2015

One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. This is a common starting point for maps. You put it on the wall.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Call Recording 80

Experience Investigators by 360Connext

MAY 15, 2024

Across the sessions and my hallway discussions, I noticed a few themes kept coming up: Data Silos : Breaking down data silos and integrating disparate sources of customer data remains a significant challenge for many organizations. We’re starting to look at the data a little differently and really changing our approach.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Culture 143

DCX

OCTOBER 29, 2024

Spread the Good Stuff: How to Flip the Mood Here’s how you can change the story and make positivity the norm across your customer journey: 1. ” That’s the vibe you want across your customer journey. ” Take a walk through your experience like a new customer. Where are customers hesitating?

Customer Journeys 52

Customer Journeys How To Exercises Social Media 52

InMoment XI

FEBRUARY 16, 2024

Understanding and responding to customer needs is paramount for business success, however, many businesses find themselves grappling with the challenge of harnessing the full spectrum of customer voices. Surprisingly, a staggering 85% of valuable customer data remains untapped, residing in various teams, systems, and silos.

Multi-Channel 195

Multi-Channel Touchpoint Social Media Customer Voice 195

Lumoa

MARCH 20, 2018

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. b2c customer experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. They dont just react to problems; they proactively track feedback in all its forms, optimize the buyer journey by leveraging available data, and collaborate across departments to improve processes.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

InMoment XI

SEPTEMBER 5, 2024

With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base. The only way to do this is by listening to what your customers are saying, which is referred to as the Voice of the Customer.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

InMoment XI

OCTOBER 7, 2024

With AI-powered improvement suggestions, more robust API integrations and intelligent automation, competitor review data ingestion, and individual speaker insights from customer conversations—it’s time to take your CX program to new levels. Strongest Signals 5.

Competitive Advantage 243

Competitive Advantage Innovation Comparison Roadmap 243

Eptica

FEBRUARY 27, 2019

Date: Wednesday, February 27, 2019 Author: Pauline Ashenden - Marketing Manager 5 books to help you build trust across the customer journey. Author: Pauline Ashenden - Marketing Manager In the fast moving world of customer experience keeping up to date with the latest thinking and ideas is vital. Published on: February 27, 2019.

Customer Journeys 93

Customer Journeys Loyalty Case Study Social Media 93

Lumoa

APRIL 28, 2024

At the same time, your customers expect to get the same level of support , no matter if they reach out on Facebook or via email. Customer experience platforms make it possible to manage all the customer data in one platform and reach out to them when they need it. Lumoa turns the traditional approach upside down.

Self Service 195

Self Service Customer Journeys Feedback Multi-Channel 195

ijgolding

APRIL 4, 2016

I recently conducted an interview with ReachForce on the subject of ‘using data to improve Customer Experience’ – here is what I had to say… How did you become so passionate about customer experience management? Failure to have the resource or capability to actually IMPROVE customer focused priorities.

Data 120

Data Customer Experience Effort Score Measurement 120

Customer Bliss

DECEMBER 8, 2017

In this “My Rock, My Story,” Aisling Hassell , Head of International Customer Experience at Airbnb , shares how her team works together in the customer listening process to establish a baseline before setting targets for metrics goals. Build Customer Listening to Align to the Various Stages of the Customer Journey.

Net Promoter Score 203

Net Promoter Score Chief Customer Officer NPS Guest Experience 203

Customer Bliss

APRIL 27, 2018

Just like that full-to-the-brim closet you’ve been ignoring, the customer listening data you’ve collected can pile up until it’s more a nuisance than it is informative. Let’s talk about de-cluttering your customer listening! 8 Steps to De-Clutter Your Customer Listening Data. When was it last completed?

Effort Score 181

Effort Score Survey Social Media Customer Journeys 181

Heart of the Customer

SEPTEMBER 6, 2018

I was talking with a prospective customer last week, and I walked through our customer journey mapping process – first you collect companies’ hypothesis and existing data, then go out to their customers to interview them in their places of work (they’re a B2B company), and finally bring that voice of the customer back to […]. (..)

Customer Journeys 87

Customer Journeys B2B Customers Data 87

Michelli Experience

MAY 15, 2018

If you are going to take the time to inventory your contact points with the customer, invest the extra time needed to look at that map from the customer’s side of the interaction. In other words, say “No” to touchpoint maps and “Yes” to customer journey maps.

Customer Experience 138

Customer Experience Customer Journeys Touchpoint Employee Engagement 138

InMoment XI

AUGUST 31, 2023

We’re all about assisting businesses in translating their customer experience initiatives into tangible, measurable business outcomes. Integrated Insights : Delivering both leading innovative technology and strategic expertise to deliver ROI. Reason #5: Hear from our Exclusive Partner, NPSx by Bain & Company!

Conference 195

Conference Banking ROI Customer Voice 195

CX Journey

AUGUST 29, 2014

The field vendors servicing this company’s clients have access to Voice of Customer data and insights through a login to my company’s portal. Can you imagine extending this level of data transparency to your partners? customer experience partner experience voice of customer voice of partner'

Net Promoter Score 160

Net Promoter Score Voice of Customer Customer Journeys Feedback 160

InMoment XI

JUNE 21, 2022

2: Instead of Collecting More and More Data, Take Action On the Data Your Already Have. The CX industry has made big promises to brands; Essentially, if you listen to customers and act on that feedback, you’ll see results like loyalty, retention and other positive business outcomes.

Customer Experience 195

Customer Experience Feedback Advertising Survey 195

Lumoa

JUNE 30, 2022

The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Lack of good data.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

GetFeedback

SEPTEMBER 20, 2019

An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program , also known as customer voice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. For this goal, CSAT and CES can both work well.

NPS 278

NPS Metrics Effort Score Net Promoter Score 278

Lumoa

NOVEMBER 7, 2022

#3 CX insights are captured in real-time Organizations can’t rely on annual or bi-annual survey data anymore… customers expect change much faster. By the time the survey has been sent out, responded to, and analyzed, customers have already moved on to the next big thing. And it’s not going away anytime soon.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

Heart of the Customer

MAY 2, 2019

This post, written by Heart of the Customer B2B Practice Lead Nicole Newton, is the third in a week-long series about some of the ways journey mapping differs from traditional market research.

Customer Journeys 89

Customer Journeys Video B2B Customer Experience 89

NetBase

FEBRUARY 1, 2019

The customer journey is a circuitous one, with the path to purchase riddled with distractions at every touchpoint. Understanding where your customer is now and predicting where they’re headed will help you avoid losing them along the way. Consumer experience data can feel elusive when scouring online data.

Customer Journeys 58

Customer Journeys Analytics Customer Experience Social Media 58

CloudCherry

JANUARY 21, 2020

As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The most recent Temkin VoC data reveals that 13% of companies collaborate on VoC insights throughout the organization. VoC leaders also see an uptick in customer and employee engagement metrics. The bad news?

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

Thematic

NOVEMBER 14, 2024

It can help you create better products, refine the customer experience, and boost brand loyalty. Organizations who understand their customers can make data-driven decisions that actually meet their needs. Yet understanding how to correctly analyze your customer feedback comes with its own set of challenges.

How To 62

How To Net Promoter Score Analysis Social Media 62

Kayako

JULY 30, 2018

What content are your customers asking for when they come to your website or when they are talking speaking with your customer success and support teams? Are you capturing this data? If not, what’s holding you back from these powerful opportunities to engage with your customers? If so, how are you acting on it?

Marketing 125

Marketing Customer Experience Net Promoter Score Customer Voice 125