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How to Recruit and Interview B2B Customers for your Customer Journey Mapping Project

Heart of the Customer

This post, written by Heart of the Customer Project Manager Corey Pawlak, is the first in a week-long series about some of the ways journey mapping differs from traditional market research. The post How to Recruit and Interview B2B Customers for your Customer Journey Mapping Project appeared first on Heart of the Customer.

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How Journey Mapping Differs from Traditional Market Research

Heart of the Customer

We find a lot of confusion in the marketplace around journey mapping. Some think that journey mapping is just a workshop where you take all the people who created your broken, siloed experience, give them Post-It Notes, and Bam! You have a journey map.

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The Most Important Rule of Journey Mapping

CX Journey

Creating a customer journey map is an important first step when it comes to your customer experience transformation. Notice the word that I used a couple times in that sentence: "customer." The map is a catalyst for your CX transformation – and identifying those points is critical to doing that.

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DCX # 124 | Smile, It’s Contagious! How to Spread Positivity Throughout Your Customer Journey

DCX

Spread the Good Stuff: How to Flip the Mood Here’s how you can change the story and make positivity the norm across your customer journey: 1. ” That’s the vibe you want across your customer journey. ” Take a walk through your experience like a new customer. Fix those parts. ” moment.

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Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Given that new employee onboarding is a critical time in the life of an employee, I challenged the CX Accelerator community to share two to three things their companies are doing right now, or need to do better in the future, to ensure that new employees are bought in to supporting customer experience (CX) efforts.

Tips 296
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Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Given that new employee onboarding is a critical time in the life of an employee, I challenged the CX Accelerator community to share two to three things their companies are doing right now, or need to do better in the future, to ensure that new employees are bought in to supporting customer experience (CX) efforts.

Tips 182
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Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Given that new employee onboarding is a critical time in the life of an employee, I challenged the CX Accelerator community to share two to three things their companies are doing right now, or need to do better in the future, to ensure that new employees are bought in to supporting customer experience (CX) efforts.

Tips 182