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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

When you start your CX efforts, you need to consider how to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. What Is Customer Experience? What Is Customer Experience? What Is Net Promoter Score (NPS)?

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15 Top CX Posts From 2015

Experience Matters

It’s a pleasure and an honor to be a part of your customer experience efforts, and I look forward to helping you drive even more success next year. Before we move on to 2016, here are the 15 most-read posts from 2015: Seven Steps for Developing Customer Journey Maps. What is Customer Experience?

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How to Calculate Customer Effort Score 

ClientSuccess

Already it probably feels as though you’re measuring a hundred different metrics that all mean different things: product usage rates, customer success scores, and more. But what about the Customer Effort Score? What is a Customer Effort Score? How to calculate Customer Effort Score.

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

There are a variety of survey types that capture feedback at critical moments of the customer journey. Here are just a few: A customer satisfaction (CSAT) survey measures customer health and sentiment by asking customers targeted questions. Learn how to measure your NPS score with Salesforce.

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Customer Experience ROI: Tying CX Investments to Business Success

Experience Investigators by 360Connext

But it is notoriously challenging to connect our individual efforts to clear benefits and ROI, because CX can span so many areas. But it is notoriously challenging to connect our individual efforts to clear benefits and ROI, because CX can span so many areas. Follow their journey and assess how to improve each touchpoint.

ROI 143
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How to Measure Customer Experience: CSat, NPS and More

Comm100

Different industries, and often different companies in the same industry, have entirely different customer journeys – meaning that customer experience is tied to the enterprise. Because of this, CX managers first have to identify what a positive customer experience looks like for their clients and target market.

NPS 160
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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Voice of customer data illuminates the “why” behind the clicks and the cash. Classic CX surveys like NPS , PSAT, CSAT , and Customer Effort Score(CES) monitor customer sentiment—providing critical insight into behavioral and revenue metrics. Net Promoter Score (NPS): Loyalty and More.

Metrics 195