Remove Customer Journeys Remove Events Remove Interaction
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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

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The Customer Journey DOES NOT EQUAL The Customer Lifecycle

Kerry Bodine

When I bumped into a former colleague at a recent conference, he was eager to chat about a journey mapping initiative his organization (a major financial services provider) was kicking off. But I got a blank look when I asked what journeys his team planned to focus on. “We Customer journeys have a defined beginning and an end.

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How to Use Customer Journey Maps to Solve Your CX Challenges

Experience Investigators by 360Connext

Customers have distinct preferences for how they interact with your organization, making it tricky to know the best places to focus your customer experience efforts. When it comes to building those customer journey maps… well, some things are easier said than done. What is a Customer Journey Map?

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Mike Wittenstein Talks About Keeping Up with Constant Change, Creating Journey Maps, and Building Your Business Around Your Clients

Storyminers

Mike Wittenstein talks to us about keeping up with constant change, creating journey maps, and building your business around your client. Document it as a journey map. A journey map tells you where people are, what they’re doing, what they’re expecting, how they feel, what the business can do for them.

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Reimagining CX: How to Implement Effective AI-Driven Transformations

Speaker: Steve Pappas, Chief Strategist, Startup and Early Stage Growth Advisor, Keynote Speaker, CX Podcaster

This webinar with CX master Steve Pappas will unravel how conversational AI is transforming business-customer interactions and contact center operations globally. Don't miss this exclusive event! . 💥 Enter conversational AI - an absolute game-changer (if done right) in redefining CX norms.

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Our Top 10 Customer Experience Posts of 2018

Kerry Bodine

Number 10: The Customer Journey DOES NOT EQUAL The Customer Lifecycle. A customer journey is related to , but is not the same thing as, a customer lifecycle. The two main differences: 1) Customer journeys align with your customers’ goals or tasks — lifecycles don’t.

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5 Things We Learned from EMEA Customer Experience Experts at XI Forum Europe

InMoment XI

If you missed out on the event, don’t worry—here are five key takeaways you can use to apply to your experience programme today! 5 Pieces of Advice from Our EMEA Customer Experience Experts. #1: Then, the internet was born, and online surveys were created to collect customer feedback in a timely manner.