Kerry Bodine

JANUARY 16, 2020

This way of working feels so old fashioned to me. This post is adapted from my regular column in Touchpoint Journal , published by the Service Design Network. We were helping people buy insurance. We were making promises that our clients’ organizations were responsible for delivering on. This Outdated Approach Persists.

Advertising 177

Advertising Consulting Insurance Customer Journeys 177

Experience Investigators by 360Connext

MARCH 15, 2018

In customer experience, a personal touch can go a long way to improve a typical touchpoint in the B2B journey. In #CX, a personal touch can go a long way to improve a typical touchpoint in the B2B journey. Click To Tweet. Human connections make a huge difference in B2B. So why am I sharing this today?

Connections 160

Connections B2B Fashion Touchpoint 160

News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. The smallest mistake can cost dearly.

Fashion 40

Fashion Touchpoint Retail Brand Values 40

Totango

OCTOBER 20, 2021

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

Customer Journeys 62

Customer Journeys Self Service Touchpoint Customers 62

Kerry Bodine

JANUARY 16, 2020

This way of working feels so old fashioned to me. This post is adapted from my regular column in Touchpoint Journal , published by the Service Design Network. We were helping people buy insurance. We were making promises that our clients’ organizations were responsible for delivering on. This Outdated Approach Persists.

Advertising 156

Advertising Consulting Insurance Customer Journeys 156

Kerry Bodine

JANUARY 16, 2020

This way of working feels so old fashioned to me. This post is adapted from my regular column in Touchpoint Journal , published by the Service Design Network. We were helping people buy insurance. We were making promises that our clients’ organizations were responsible for delivering on. This Outdated Approach Persists.

Advertising 156

Advertising Consulting Insurance Customer Journeys 156

GetFeedback

NOVEMBER 23, 2019

Particularly in terms of customizing experiences, enabling teams to work more efficiently, and “ achieving a single view of the customer ,” as Salesforce puts it. The message from CX leaders at Dreamforce was this: Companies should apply AI across all touchpoints of the customer journey — marketing, sales, commerce, service, etc.

Conference 48

Conference Case Study Fashion Customer Expectations 48

Thematic

FEBRUARY 24, 2025

Businesses need to collect, analyze, and apply customer feedback effectively. Analyze customer interactions across multiple touchpoints. Personalize experiences and address customer pain points. Analyze Customer Interactions Across Multiple Touchpoints Customers today engage with businesses across multiple channels.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

ChurnZero

JANUARY 6, 2022

Matt advises that if you’re building a Customer Success organization, you want to position yourself as a profit center. Revenue-driving teams are granted higher visibility that allows them to impact the business in a greater fashion. This perception is why Customer Success individuals are often earned, whereas salespeople are given.

Metrics 98

Metrics Customer Success Customer Journeys How To 98

Hallmark Business Connections

AUGUST 17, 2021

3 Empathetic Ways to Improve the Insurance Customer Experience. Try the following strategies to bring more empathy into the insurance customer journey. Nevertheless, you can’t count on bots to drive unparalleled customer experiences. Make it simple for your customers so their effort is minimal when they need you.

Insurance 98

Insurance Loyalty Company Customer Journeys 98

Totango

MARCH 2, 2021

Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention. In this blog, we’ll look at how the customer journey has been reconceived around the image of a flywheel that integrates both the pre-sales and post-sales steps in the process.

Customer Journeys 63

Customer Journeys How To Net Promoter Score Video 63

Think Customers

JANUARY 17, 2025

When choosing when and where to adopt new technologies, brands should focus on how they can improve the customer journey and meet business goals, said Trang To, vice president of omni at Tapestry, which owns luxury fashion brands including Coach and Kate Spade. Technology is not there to substitute; its there to support.

Report 52

Report Data Retail Social Media 52

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? As a result, you have to deduce customer retention based on activity within a certain period of time.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Kayako

DECEMBER 27, 2018

If you want to better understand your repeat customer rate, what you can do is compare it to the industry average, depending on your niche (e.g. to 11.6% in fashion ). Customer Effort Score. Customer Effort Score is a metric that measures how much effort a customer had to put in to have their problems solved.

Net Promoter Score 137

Net Promoter Score Effort Score Customer Experience Ecommerce 137

Lumoa

APRIL 24, 2018

All of this goes to say that NPS can contribute to a brand’s customer-centric evolution, but the metric is not a silver bullet and should be used in conjunction with other insights. NPS can provide clarity on the status of CX efforts, but the voice of the customer lights the way to improved customer journeys."

System 317

System Effort Score NPS Net Promoter Score 317

Storyminers

JULY 29, 2016

Start a practice, today, of learning more about your customer with every interaction. Begin with a journey map of your customer’s experience with your brand. You can write your notes on a clear plastic sheet—right on top of the journey map. Answer every complaint and do so in a timely fashion.

B2C 124

B2C Customer Retention Brands Strategy 124

Maz Iqbal

NOVEMBER 11, 2014

It occurs to me that under the Customer Experience umbrella one can pursue several distinctive paths. This almost always involves looking at way of reducing customer effort at specific touchpoints e.g. call-centre, or specific customer interactions e.g. when buying something. What might these paths be?

Travel 107

Travel Case Study Customer Experience Leadership 107

Optimove

FEBRUARY 12, 2025

Tailoring messages and promotions to each customer segment ensures every shopper receives highly relevant and personal offers that drive retention and loyalty. Examples: Create a Holiday One-Time Shopper segment and target these customers with exclusive offers at key moments based on the point they are at in their customer journey.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

SurveySparrow

JUNE 22, 2023

To give you an idea of what excellence in this domain looks like, we’ve compiled ten stellar customer experience examples from e-commerce, technology, retail, entertainment, food and beverage, etc. Additionally, we’ll illustrate the role of customer journey mapping examples in crafting these experiences.

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

CX Journey

FEBRUARY 25, 2016

The experience is not optimized across channels, and the channels are not integrated in any fashion. This can lead to a very fragmented experience for customers. Omnichannel refers to using these multiple channels to interact with customers (or for them to engage with you) but in a consistently seamless way.

Omni-Channel 80

Omni-Channel Customer Experience Customer Journeys Retail 80

Retently

MARCH 17, 2025

Heres how they break down: Weekly Reports The Whats Happening Now Report Covers the latest ticket trends, response times, customer complaints, and quick wins. Helps teams react fast to emerging issues in different CX touchpoints (e.g., Tracks customer pain points in real-time. Common in fashion & footwear brands.

Report 90

Report How To Effort Score NPS 90

Horizon CX

MAY 19, 2023

In Customer Experience, we often hear about transformational change as one of the descriptors of those within the discipline and many CX professionals have fashioned and even subtitled themselves as organizational change agents.

Customer Centricity 130

Customer Centricity Leadership Culture Customer Experience Management 130

Upstream Works

NOVEMBER 19, 2020

The more data you have about your customer, the more opportunity you have to provide a great customer experience during every interaction. As every touchpoint of the customer journey becomes a digital touchpoint, the data profile becomes richer and provides more information that helps define CX.

Average Handle Time 78

Average Handle Time Contact Center e-support Touchpoint 78

DCX

JULY 14, 2024

-Mark Here are this week’s must-read links: Creating Timeless Connections in the Digital Age From Meh to Marvelous: 7 Steps to Turn Your CX into Customer Xtra-ordinary AI: Your New Fashion Bestie Screen Time: Not the Villain? Check out this keynote I presented at the Group Futurista Customer Experience Summit.

Fashion 52

Fashion Customer Experience Management Touchpoint Customer Centricity 52

Quadient

AUGUST 17, 2021

The common theme in customer experience trends is acceleration. It reflects not only new demands for digital agility and analytics but also a focus on implementation of customer journey mapping and other customer-centric tools. Jim Tincher , CCXP, Founder & Mapper-in-Chief, Heart of the Customer. .

Data 52

Data Customer Journeys Customer Experience Fashion 52

BirdEye

JUNE 29, 2023

Customers aren’t just using two or three touchpoints to interact with brands. Don’t just rely on what’s convenient for your business to communicate with customers. These insights can lead to improvements in products, services, and the overall customer journey.

Communication 97

Communication Social Media Self Service Touchpoint 97

Beyond Philosophy

MAY 9, 2016

Distressed jeans may be fashionable, but it’s much harder to sell a product that appears damaged. I was thinking about this research in the context of our behavioral journey mapping , where we identify customer touchpoints and assess customers’ emotional reactions at each one.

Sales 60

Sales Customer Journeys Fashion eBook 60

C Space

DECEMBER 2, 2021

Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. That means we focus on our customers and their needs. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy.

Innovation 52

Innovation Automotive Fashion Social Media 52

Wootric CX Blog

FEBRUARY 14, 2019

She was tapped to look after the customer experience as a whole as company growth accelerated. Her She is a customer journey expert whose analysis of customer feedback at key touchpoints has led to product and service enhancements that have delighted customers. Angus Yang. Guneet Singh. A CX Consulting.

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

Second to None

JUNE 26, 2018

As a result, it is important that luxury brands have a robust Customer Experience research and measurement program , to ensure that each team member is expertly knowledgeable and accountable to deliver exactly what customers are looking for along each step of the customer journey.

Retail 63

Retail Brands Omni-Channel Fashion 63

ProProfs Chat

DECEMBER 14, 2018

A help desk software helps in designing a ranking system to a workflow where certain problems fall into a certain priority category and cater to customer requests in a more sophisticated and timely fashion. Live chat integration helps to convert customer live chat queries and requests into tickets.

Software 94

Software Knowledge Base Net Promoter Score Effort Score 94

Call Experts

JUNE 3, 2022

For example, if you’re selling cars, the top customer need may be reliability. But if you’re selling fashion, the ultimate need maybe variety. . Knowing your customers’ needs is essential to creating a successful strategy. And understanding what customers need is crucial to the success of a business. .

Contact Center 98

Contact Center e-support Customer Service Representative Exceptional Customer Service 98

Think Customers

SEPTEMBER 3, 2020

Understanding where your customers are and how to reach them in a seamless fashion is the cornerstone of any modern customer experience. Unfortunately, by the time a customer typically reaches your contact center it means you have failed to deliver an effortless experience. AI is a CX game-changer.

Customer Experience 59

Customer Experience Contact Center Self Service Customer Journeys 59

Kustomer

JANUARY 7, 2022

Food, film, fashion, automotive, athletics, spirits, software, wellness and much more have all found a space to thrive within this model. Benefiting both brands and customers, the implementation of this model has proven to be a major disrupter, completely innovating how we listen, watch, eat, drink, dress and exercise.

Customer Service 79

Customer Service Self Service e-support Automotive 79

CSM Magazine

APRIL 22, 2024

Brett Hewitt, Product Engineering Manager at Zuto emphasised the value of building technology in-house to enable rapid prototyping and iterative improvements based on customer feedback. The next step is to leverage AI to proactively address common customer queries and transform the service experience from reactive to proactive.

Omni-Channel 52

Omni-Channel Fashion Groups Culture 52

Pointillist

DECEMBER 27, 2018

By Swati Sahai Today, customer intelligence isn’t just about collecting and analyzing CRM data. It is about truly listening to each customer, embracing their needs and using that data to respond to them in an appropriate way and in a timely fashion. What is Customer Intelligence? as part of an end-to-end customer journey.

Analytics 53

Analytics How To Customer Journeys Social Media 53

Maru Group

JANUARY 16, 2019

The winners of our latest retail benchmark study were sites who provide a seamless experience across devices, allow easy buying off the page and provide a consistent journey across offline touchpoints such as delivery and returns. What makes ASOS digital experience so great?

Retail 45

Retail Customer Experience Touchpoint Fashion 45