Optimove

MARCH 20, 2025

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution.

Connections 52

Connections Gamification Marketing CRM 52

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. This can be better understood by dissecting the customer journey into two main components: the functional and the emotional.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Kitewheel

JULY 27, 2020

According to a study, 42% of customers say incentives often motivate consumers to choose one brand over another, and 75% of customers are likely to make another purchase after receiving an incentive. So, having a rewards program will not only encourage new customers to sign-up but keep customers buying more through time.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

SurveySparrow

FEBRUARY 22, 2024

Customer Relationship Management (CRM) CRM is yet another crucial customer retention management software to consider. It not only manages customer information but also supports and enhances the customer journey at each touchpoint. The method is simple enough – read customers for their continued patronage.

Customer Retention 52

Customer Retention Software Gamification e-support 52

SurveySensum

JULY 9, 2024

Through consistent customer experience, engaging programs, and establishing a sense of community, the coffee giant has created a streamlined experience for customers which they keep coming back to. If you ask me, it’s definitely the fun of creating customized drinks.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49