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Map the CustomerJourney What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Why It Works: A detailed understanding of the customerjourney allows you to target improvements where they matter most, boosting satisfaction and loyalty.
Jackie is a senior global marketer and customerexperience professional with 15+ years experience in the luxury travel and hospitality industry. One major lesson during that time: “When does the experience begin?” ” This is some degree of customerjourneymapping.
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