Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. OptiWeb: Using Web Channels for Maximum Engagement How do you turn your website into a high-performing engagement engine?

Connections 52

Connections Gamification Marketing CRM 52

Beyond Philosophy

FEBRUARY 20, 2017

To see how this plays out in a customer context, think back to the new rewards program Starbucks unveiled last year. The old program rewarded people based on how many drinks they bought. The new one rewards people based on the amount of money they spend. The Secret to Rewarding Customer Loyalty.

Rewards Programs 121

Rewards Programs Customer Journeys Consulting Policies 121

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. The Benefits of Loyalty Programs .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Comprehensive customer experience ecosystems create customer memories that narrate specific brand stories.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Happy or Not

DECEMBER 17, 2024

Creating a winning voice of the customer (VoC) program is crucial for businesses that wish to thrive in today’s competitive landscape. This guide will cover seven essential steps to build a VoC program that improves customer experience, drives brand loyalty, and increases retention.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty How To Banking Airlines 59

Totango

MAY 6, 2021

These include: Mapping your customer journey. Setting realistic goals with customers. Highlighting your value proposition throughout your customer journey. Collecting customer feedback. Promoting customer loyalty. Map Your Customer Journey. Promote Customer Loyalty.

Strategy 76

Strategy Customer Journeys How To Customer Retention 76

InteractionMetrics

MARCH 27, 2025

If youre ready to genuinely listen to your customers and turn their insights into lasting loyalty, contact us to learn more about how surveys built with our key principles in mind boost your customer retention. This is what allows you to build deeper connections and boost customer loyalty with your buyers.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

SurveySparrow

JUNE 22, 2023

Delivering a standout customer experience (CX) is the key to outpacing your competition and fostering customer loyalty. To give you an idea of what excellence in this domain looks like, we’ve compiled ten stellar customer experience examples from e-commerce, technology, retail, entertainment, food and beverage, etc.

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

SurveySensum

JULY 9, 2024

Through consistent customer experience, engaging programs, and establishing a sense of community, the coffee giant has created a streamlined experience for customers which they keep coming back to. If you ask me, it’s definitely the fun of creating customized drinks. Their Loyalty Programs.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Kitewheel

MARCH 4, 2019

Furthermore, travel businesses need to better understand and react in real-time to the needs of their customers. To accomplish this, they need to better manage their customer journeys. Personalize Based On Past Behavior to Drive Loyalty. Customer Journey Tracking Works. This makes sense in some capacity.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Optimove

AUGUST 24, 2023

Gaining insights into your telco customer journey is like following a treasure map. The starting point at each phase is the customer. Let’s explore how to drive loyalty at each stage: Activation Stage: Building the Foundation: The activation stage marks the start of your relationship with customers.

Loyalty 40

Loyalty Marketing Rewards Programs Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Interactions

JUNE 2, 2022

Maintaining loyalty and rewards programs . Many guests traveling this summer–some for the first time in years–will certainly want to access and update their rewards program. This provides the same consistent experience every time and ensures loyalty and return trips. .

Self Service 62

Self Service Rewards Programs Travel Virtual Agent 62

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySensum

JULY 11, 2023

Companies that succeed at customer experience increase their sales at a rate that is 4-8 percent higher than the market average. This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced?

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Bribing customers is easy and, as with most easy initiatives, not very profitable. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Kitewheel

MARCH 25, 2019

Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking. Identify customer pain points.

Hotels 76

Hotels ROI Customer Journeys Retail 76

CSM Magazine

FEBRUARY 22, 2023

Customer experience planning is essential to the success of any organization. By creating a great customer experience, you can increase customer satisfaction and loyalty. Define Your Goals : Do you have a clear picture of what you want to achieve with customer experience planning? Here are 10 tips for success.

Tips 52

Tips Customer Experience Rewards Programs Omni-Channel 52

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. By identifying patterns in customer responses, companies can spot specific areas lacking attention.

Survey 120

Survey Customer Service Strategy Effort Score 120

CSM Magazine

JUNE 29, 2022

In the digital age of convenience, frustration is often compounded at this critical point in the customer journey. Rewarding Loyalty & Building Community: Brands which excel in customer satisfaction and retention go beyond functional experiences to provide positive experiences that engage consumers at an emotional level.

Hotels 52

Hotels Rewards Programs Banking Consumers 52

delighted

JUNE 1, 2022

If you’ve got a high figure, it tells you that your customers love to shop with you. Most importantly, a high lifetime value shows a degree of brand loyalty. It also doesn’t consider whether your existing customers will be customers in the future. Active customers could become inactive and cause inaccurate figures.

Net Promoter Score 74

Net Promoter Score Customer Retention Self Service Loyalty 74

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Hotels Loyalty Programs 40

SurveySensum

JULY 26, 2023

It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

Optimove

JULY 20, 2023

Moreover, the prefix “omni” means “all,” and “channel” refers to the ways in which customers interact with a company—in stores, on the web, social media, email, apps, SMS, etc. Omnichannel marketing focuses on delivering a consistent customer journey, regardless of the channel a customer uses.

Omni-Channel 40

Omni-Channel Marketing Social Media Rewards Programs 40

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52

CustomerSuccessBox

MARCH 25, 2021

In fact, that is when the customer journey truly begins. In B2B SaaS you spent anywhere between 1 – 3X times the Annual contract value (ACV) as your Cost of Acquiring the Customer (CAC). The telecom companies also lay an emphasis on loyalty and reward programs to retain users. Telecom: 78%.

Customer Retention 52

Customer Retention B2B Insurance Rewards Programs 52

datastax

AUGUST 13, 2019

Increasing Competition Makes Gaps in the Customer Journey More Obvious. The customer journey is increasingly digital, with frictionless, on-demand banking top-of-mind for many consumers when it comes to choosing their banking service provider. Customers Demand Instant, Secure Access—but Data Siloes Prevent That Agility.

Banking 40

Banking Data Management Rewards Programs 40

Qualtrics

DECEMBER 20, 2018

Before you know what areas to improve you need to do some customer experience research to understand your customer experience, and what factors move your customer satisfaction metrics. Research throughout the customer lifecycle. Customer research insights fuel growth.

Customer Experience 30

Customer Experience Effort Score Rewards Programs NPS 30

ChurnZero

SEPTEMBER 21, 2018

Given this recent influx of support tickets and the slowing of product adoption in the beginning of Valerie’s customer journey, you see that her customer health score is in the red and marked as at risk of churning. You follow-up with her on Monday to inform her the fix has been deployed and the issue has been resolved.

Rewards Programs 45

Rewards Programs NPS Training Course 45

SurveySparrow

MARCH 29, 2023

With the increasing number of eCommerce stores, business owners should find ways to streamline the experience of their customers. This is where mapping the ecommerce customer journey becomes important. The typical ecommerce customer journey can take days, and it can involve multiple channels.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Happy or Not

JANUARY 23, 2025

The foundation of a successful business lies in its ability to foster customer loyalty and drive repeat engagement. This occurs when businesses consistently meet and exceed customer expectations, ensuring satisfaction with their products and services. These strategies ensure long-term satisfaction and loyalty.

Customer relationships 36

Customer relationships Analytics Feedback Effort Score 36