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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.

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Case Study: Using Journey Mapping Workshops to Drive Change in City Government Customer Experience

Heart of the Customer

Kelly recently ran a journey mapping workshop that serves as a great case study for how customer experience tools can be used for internal clients as well as external. A quick refresher: Journey mapping is an exercise to understand your customer’s true steps, as well as the emotions that actually make up that journey.

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Customer Journey Measurement: The Essential Guide

Pointillist

You need a better way to measure experiences, prioritize the right opportunities for improvement and deliver the experiences your customers demand. That’s why leading organizations are adopting customer journey measurement. Connections Between Metrics and Outcomes are Fuzzy at Best. Your metrics start to improve.

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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

What consumers can control, however, is how they rate the level of customer service and satisfaction. As a result, telecom leaders take customer experience metrics like Net Promoter Score (NPS) very seriously. Looking beyond traditional customer experience (CX) metrics. The problem with NPS surveys.

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All You Need to Know About CSAT To Drive A Better Customer Experience

TechSee

Customer satisfaction is a key performance indicator (KPI) that measures how well an organization meets customer expectations by rating the level of satisfaction with services or products. Organizations use customer feedback surveys to improve customer experience (CX) and increase customer loyalty.

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Blindspot! What Can’t We See When Examining the Customer Journey?

Clarabridge

Understanding and overcoming common blindspots in the customer journey. You’ve dedicated yourself to understanding your customers better! Maybe you’ve become a survey savant or customer experience evangelist. Watch out for these blindspots in your own customer journey efforts.

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We’re Losing Customers, Even When We Don’t Talk About It

Clarabridge

In any customer journey mapping initiative, there’s likely to be some debate over how to define the different phases a customer goes through in their journey. You might never find a customer journey map missing the buying phase, but there is one critical area missing far too often—when you are losing customers.