Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.

Customer Journeys 118

Customer Journeys B2C B2B e-support 118

InMoment XI

MAY 3, 2022

This can be solved by focusing more on unstructured questions to allow customers to actually express what they’re thinking about. Another important thing to consider when listening to the Voice of Customer is when your CX team is listening along the customer journey. Tip #2: Are Traditional Surveys Really Your Best Bet?

Insurance 370

Insurance Tips Data Return on Investment 370

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? The VoC is the heartbeat of any customer experience program. that make the most impact on your main CX metric. .

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Seaton CX

DECEMBER 8, 2023

Customer Journey Mapping is a critical tool for managing, measuring, and improving customer experiences. A successful customer journey map creates empathy for customers and sparks customer-centric change. Why are all these customer journey maps failing to show a return on investment?

Customer Journeys 59

Customer Journeys Return on Investment Customers Contact Center 59

BlueOcean

MARCH 3, 2025

Achieving Best Total Value Return on investment is crucial, but its measurement isnt always tangible. In the contact center, this is when both partners are focused on navigating the customer experience with an innovative approach to improve customer satisfaction. We need to know that well do an amazing job together.

Contact Center 156

Contact Center Customer Journeys Culture Return on Investment 156

InMoment XI

JULY 4, 2022

And due to these conditions, businesses need to justify the return on investment (ROI) for every initiative—including their customer experience (CX) program. Unsurprisingly, the answers were return on investment, finding budget space, and enabling stakeholder buy-in. and compiled them into a report.

ROI 370

ROI Return on Investment Social Media Survey 370

transcosmos Information Systems

FEBRUARY 19, 2021

Understanding customer’s needs and optimizing customer experience is a challenging process and requires efficient and successful customer journey mapping. There are, however, fundamental steps that all maps should follow to succeed. Evaluating the emotional journey. Conclusion.

Customer Journeys 62

Customer Journeys Return on Investment Omni-Channel Customer Expectations 62

CX Journey

DECEMBER 30, 2014

How ingrained is the customer and his perspective in your company''s DNA? 18 Reasons to Map Customer Journeys Have you started journey mapping yet? Or are you still wondering why it''s an important tool to have in your customer experience management toolbox? Do You Know Who Your Customers Are?

Customer Journeys 166

Customer Journeys Customer Experience Touchpoint Return on Investment 166

Experience Investigators by 360Connext

JANUARY 28, 2020

Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. There’s an understanding that while we make predictions about Return on Investment (ROI), we can’t always guarantee those returns.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

ECXO

JULY 10, 2024

Customer Lifetime Value (CLV) : Estimates long-term revenue potential from a customer. Revenue Growth : Tracks growth attributed to customer experience initiatives. Customer Retention Rate (CRR) : Measures the ability to retain customers over time.

Metrics 374

Metrics Analysis Feedback NPS 374

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

InMoment XI

JANUARY 27, 2025

Combining mountains of contact center interactions with feedback from other channels like surveys, chat, email, and social media gives you a fuller understanding of customer needs, behaviors, and preferences. When they express frustration with a service limitation, the agent can offer a premium tier.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

ShepHyken

DECEMBER 2, 2024

Secure support from leadership by ensuring that they understand the return on investment in the customer experience initiative. High-Level Workflow Worksheets: Map current to future workflows to see where you can enhance the customer journey.

Customer Experience 79

Customer Experience Return on Investment Policies Customers 79

eglobalis

JULY 2, 2024

Revenue Growth: Tracks growth directly attributed to customer experience initiatives. Customer Retention Rate (CRR) : Measures the ability to retain customers over time. Return on Investment (ROI) : Calculates profitability from specific CX investments over time, comparing gains against costs.

NPS 450

NPS Feedback Net Promoter Score B2C 450

ECXO

MARCH 5, 2024

IBM, a tech giant, reported a significant return on investment after employing Design Thinking in their customer journey. It resulted in faster time to market, improved user experience, and ultimately, a happier customer base. It’s about creating solutions that are human-centered and meet real needs.

Customer Centricity 294

Customer Centricity Competitive Advantage Innovation Customer Journeys 294

Calabrio

MARCH 4, 2025

This leads to fragmented experiences and frustrated customers. It connects all channels, creating a unified customer journey. Multichannel offers multiple paths; omnichannel offers a seamless journey. Agents have a 360-degree view of the customer journey, reducing handling time and improving first-call resolution.

Contact Center 130

Contact Center Omni-Channel Contact Center Software Software 130

Experience Investigators by 360Connext

APRIL 23, 2024

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. For more insights on customer engagement, contact us to request a demo.

Customer Engagement 69

Customer Engagement Trends Engagement Loyalty Programs 69

Totango

JUNE 24, 2022

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. A customer journey map lays the foundation for the effective deployment of technology for CS.

Customer Journeys 109

Customer Journeys Customer Success Net Promoter Score B2C 109

Lumoa

APRIL 28, 2024

Implementation When we talk about return on investment, one additional factor is the implementation time or “time to money”. The implementation process and cost associated with Medallia, however, are significant factors to consider, as they may impact the time to value and overall return on investment.

Self Service 195

Self Service Customer Journeys Multi-Channel Feedback 195

Strativity

OCTOBER 16, 2017

Strativity has a methodology, which it has used with clients, to determine the financial return on investment (ROI) for customer experience initiatives and programs using a fact-based approach. Furthermore, it can tie improvements in the customer journey to financial value drivers.

Return on Investment 45

Return on Investment Customer Journeys ROI Customer Experience 45

CX Accelerator

OCTOBER 7, 2019

As you gather this information, bake in metrics so you can demonstrate to leadership the return on investment (ROI) of an enhanced customer experience. NPS, CSAT, CES, etc.)? At first, focus on addressing and fixing the pain points which will have the most positive impact to the business with minimal cost or effort.

Strategy 261

Strategy Customer Experience Contact Center Return on Investment 261

Beyond Philosophy

JANUARY 29, 2022

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. After all, owners and stakeholders in an organization do not invest money in anything because they are hoping it doesn’t provide a return on investment. But it isn’t.

Customer Journeys 97

Customer Journeys Exercises Return on Investment Customer Centricity 97

CloudCherry

FEBRUARY 20, 2019

Secondly, your team needs to be able to adapt your understanding of the customer journey in real-time. If you’re in the middle of a meeting and discover there’s a new friction point impacting customers, how long would it take to add a new touchpoint with your existing CX platform? Are the improvements increasing revenue?

Strategy 273

Strategy CEM Analysis Self Service 273

Strativity

OCTOBER 16, 2017

Strativity has a methodology, which it has used with clients, to determine the financial return on investment (ROI) for customer experience initiatives and programs using a fact-based approach. Furthermore, it can tie improvements in the customer journey to financial value drivers.

Return on Investment 40

Return on Investment Customer Journeys ROI Customer Experience 40

InMoment XI

MAY 3, 2024

Foot Locker stands out as a beacon of innovation and customer-centricity. At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey.

Retail 195

Retail Return on Investment ROI Analysis 195

Pointillist

JUNE 5, 2019

Customer experience is a top priority for organizations in 2019 Customer experience is universally recognized as a top priority by most organizations, regardless of industry or size. To get the full picture, you also need to understand actual customer behavior.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

Experience Investigators by 360Connext

FEBRUARY 9, 2021

So… Is customer experience worth it? Two thoughts come to mind: Customer experience can be tied to three areas of specific, tangible returns on investment. BUT the question is flawed — customer experience happens whether you’re intentional about it or not.

Customer Experience 261

Customer Experience Net Promoter Score Effort Score Culture 261

Experience Investigators by 360Connext

JULY 26, 2022

Customer experience leaders report that teamwork and cross-functional cooperation are some of the top drivers to achieving customer experience success. The more we treat CX as a team sport, the more likely it is for us to achieve meaningful outcomes for both our customers and our organizations. Challenge #3.

Customer Journeys 143

Customer Journeys Sports ROI Return on Investment 143

Kayako

APRIL 15, 2019

Shockingly, these companies outperformed by more than 679% in the same 10 year period and offered an 830% return on investment. “A customer’s experience with a business starts with the first touch. To do this effectively, one needs to journey map the heck out of their business!

Customer Experience 169

Customer Experience Self Service Hospitality Customer Journeys 169

inQuba

MARCH 12, 2025

In today’s competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers. By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention.

ROI 52

ROI Customer Retention Connections Measurement 52

Comm100

JANUARY 11, 2023

The benefits of AI in customer service are many, including more efficient and highly personalized support for customers, unmatched availability, and improvements to agent workflows and support volume. Best of all, bringing all these benefits to a customer service environment comes with significant return on investment.

Customer Service 245

Customer Service Self Service Chatbots Return on Investment 245

Optimove

DECEMBER 24, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.) To avoid killing customer relationships marketers need to prune the journeys that have a bad ending.

Return on Investment 52

Return on Investment ROI Customer Journeys Resources 52

InMoment XI

JULY 24, 2024

Customer experience services encompass a range of solutions designed to help businesses manage and enhance their interactions with customers. These services include things like consulting, training, and ongoing support aimed at optimizing every touchpoint in the customer journey.

Technology 195

Technology Customer Experience ROI Consulting 195

Optimove

MARCH 17, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers have a lot to learn from iGaming marketers, who excel at real-time, data-driven engagement. If adopted correctly, iGaming’s mastery of real-time marketing could revolutionize retail customer journeys and experiences.

Retail 52

Retail Marketing Multi-Channel Return on Investment 52