Customer Philosophy, Customer relationships and Loyalty

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference.

Customer Philosophy

Customer Philosophy CRM Customer Centricity Customer Retention

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

JANUARY 8, 2015

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. The same question: why would any sane person feel any loyalty towards a ‘matcher’? Why suffer?

ROI

ROI Employee Engagement Leadership Loyalty

Erich Fromm On The Central Challenge Of Cultivating Meaningful Relationships With Customers

Maz Iqbal

JULY 8, 2015

What Is The Central Challenge Of Building Meaningful & Profitable Relationships With Customers? Is it about coming up with new products and services that attract customers like bright lights attract moths at night-time? Is this challenge about opening up 24/7 access to your business through any and all channels?

Customers

Customers Customer Philosophy CRM Customer relationships

Customer Experience Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Erich Fromm On The Central Challenge Of Cultivating Meaningful Relationships With Customers

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