This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When I interact with the organisations that I interact with do I get left with the feeling-experience of being cared for by an organisation? Are there any occasions where I, as a customer, feel cared for? I, as a flesh and blood human being, do not show up on the organisational radar. The answer is: No!
In so doing, these folks will make it easy and enriching for customers to do business with that organisation. And in the process the organisation will both generate customerloyalty and reduce waste – doing stuff that costs money but does not create value for customers from the customer point of view.
That you get points for using my name … That if you have a customerloyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference. Relationship is not merely the sum of a series of interactions.
The second approach makes the customer feel valued and, thus, is a great way to pave your way into ensuring customerloyalty. With the above examples, it is clear that having a customerphilosophy is essential in building a bond for life with your customers. . Equip Customers With Self-Service .
In this book Richard set out a 3 step model (the greet, the assist, the leave-behind) for making a human connection with customers through every customerinteraction. I enjoyed reading Richard Shapiro’s first book: The Welcomer’s Edge.
In this book Richard set out a 3 step model (the greet, the assist, the leave-behind) for making a human connection with customers through every customerinteraction. I enjoyed reading Richard Shapiro’s first book: The Welcomer’s Edge.
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content