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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

What Has This To Do With Leadership? I invite you to consider that this distinction between ‘caring about’ employees and ‘caring for’ the person whether under the label ‘customer’ or the label ‘employee’ can be used to distinguish between management and leadership.

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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Filed under: CRM , Customer Insight (inc VoC) , Customer Philosophy , Customer Service , Leadership / Change / Transformation Tagged: art of being and becoming , cause , customer centricity , leadership , organisational change , path to greatness , personal change , Possibility.

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Timpson: Business Success Through Humanistic Leadership

Maz Iqbal

Today, this organisation (and its leadership) is on my mind again. Case Studies Culture Customer Philosophy Customer-Centricity Employee Engagement Leadership / Change / Transformation Social customer care customer centricity employee engagement humanistic leadership leadership social'

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2014 State of Customer Experience: Who Are UK’s 2014 Leaders And What Can We Learn From Them? (Part 3)

Maz Iqbal

Filed under: Brand , Case Studies , Culture , Customer Experience , Customer Philosophy , Customer Service , Employee Engagement , Leadership / Change / Transformation Tagged: brand promise , customer experience , customer loyalty , customer service , employee engagement , leadership , Nunwood 2014 CX Excellence , value propositions.

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

So if you want to see your customers, really look at them. Susan Scott, Fierce Leadership. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane.

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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

At this point, I ask you this question: what kind of leader and exercise of leadership plants the seeds of transformational change and then nurtures this seeds to fruition? It occurs to me only one that it is going to be there in a leadership role for much longer than five years. Rallying cries must be credible, as well as loud. .

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If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

Why seek to convert those whose very being is not in line with the Customer philosophy?

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