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Your customerretention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customerretention plan that can lead to long-term customer loyalty.
This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customerretention. Why does relationship marketing work? Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers.
DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. He brings a wealth of knowledge and hands-on experiences to his keynotes and seminars. John is consistently helping his clients create a magical customer experience like Disney.
Kate was named to Huffington Posts’ Top 100 Customer Service Pros, to Simplr’s list of top customer experience superstars in 2018, and to ICMI’s Top 50 Customer Experience Thought Leaders of 2017. Myra Golden is the founder of Myra Golden Seminars, LLC. Kate Leggett. Myra Golden.
Kate was named to Huffington Posts’ Top 100 Customer Service Pros, to Simplr’s list of top customer experience superstars in 2018, and to ICMI’s Top 50 Customer Experience Thought Leaders of 2017. Myra Golden is the founder of Myra Golden Seminars, LLC. Kate Leggett. Myra Golden.
Well, here’s how: Set up tracking goals: Your customerrelationshipmanagement (CRM) software can be configured to determine how much money it costs to generate a single lead. Customerretention rate As much acquisition is important, retention is cheaper and more substantial in the long term.
He’s also the CEO of Boomē, a management consulting firm that specializes in customer experience design and author of a new book, What Customers Cravve , which will be in bookstores worldwide this October. “Organizations make many mistakes when selecting a customerrelationshipmanagement solution.
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