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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

IBMs account managers, for instance, act as single points of contact, streamlining communication and fostering deeper client relationships. Microsofts Azure Machine Learning platform, for example, helps companies predict client needs by analyzing historical data and market trends.

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Shaping the future: OMRON’s data-driven journey with AWS

AWS Machine Learning

Data is one of the most critical assets of many organizations. At the heart of this transformation is the OMRON Data & Analytics Platform (ODAP), an innovative initiative designed to revolutionize how the company harnesses its data assets. This post is co-written with Emrah Kaya and Xinyi Zhou from Omron Europe.

Data 88
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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

A customer engagement platform is a tool that allows businesses to interact with customers on different platforms, all in one place. Customer engagement platforms consolidate customer data into one location and provide tools to engage customers consistently and personally, regardless of how they interact with your business.

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: [link] In a recent article we talked about the widening gap in Europe in customer experience maturity. Brands have unprecedented access to customer data and digital footprints. They know what their data’s worth.

Data 296
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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Combatting low adoption rates and data quality. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them to combine big data with sophisticated customization. But how do you know if you have dirty data lurking in your CRM software?

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Three Steps You Should Take Before You Send a Customer Experience Survey

InMoment XI

Customer experience surveys have served us well when it comes to collecting customer feedback data. When we have questions about the experience, there’s no better way to get answers than asking our customers directly, right? Step #2: Take a Look at Your Current Data. Today, there is no shortage of data.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.