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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Contact Center Automation: Reduce Agent Burnout and Boost Customer Satisfaction

InMoment XI

For example, a call transcription tool prevents the need to listen to lengthy recordings and provides quick insight into customer experiences. Businesses looking to increase their contact center ROI should invest in automation. It enhances the customer-centric approach without adding excessive strain on agents and managers.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty.

ROI 260
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Conduct comprehensive research to understand the full scope of the customer journey.

Strategy 460
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Successful execution fosters trust and loyalty among customers. Communication, continuous change management initiatives, and other strategies are essential to this alignment.

Strategy 380
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Customer Experience Strategy 101: From Vision to Implementation

Experience Investigators by 360Connext

Everyone in your organization has the power to create great experiences, but it takes a strategic effort to make the most use of your time and scale your efforts successfully. You may follow specific metrics like customer retention, customer lifetime value, and overall customer satisfaction.

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Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025

Calabrio

Indirect Feedback: This encompasses data generated from customer interactions, such as contact center transcripts, chat logs, email correspondence, social media mentions, and website analytics. In the contact center, this can also include quality assurance scores and other agent performance insights.

Software 130