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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. You can think of it as your eyes and ears on social media with the information it provides. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Tools 195
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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

IBMs account managers, for instance, act as single points of contact, streamlining communication and fostering deeper client relationships. Additionally, implementing customer listening programs, such as online surveys and sentiment analysis via social media, allows companies to capture real-time feedback.

B2B 427
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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. They integrate with apps, websites, and social media to provide a consistent customer experience across all channels.

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CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

Social Media Software. Exploring A Broad Term: What Is Customer Engagement Software? From customer relationship management (CRM) software to knowledge base and social media tools — it almost seems harder to find a software solution that isn’t considered a customer engagement tool than one that is.

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Three Steps You Should Take Before You Send a Customer Experience Survey

InMoment XI

These customers much preferred methods like Microsurveys , as well as social media and review sites. Getting Outside of the “Customer Experience Survey” Box. That’s why it’s so important to take a look at your existing customer data. Branded chatbots are also growing in popularity.

Survey 396
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Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025

Calabrio

It goes beyond simply collecting feedback; it’s about actively listening to customer sentiment across all touchpoints. In today’s digital landscape, this involves gathering data from diverse sources like surveys, social media, online reviews and, crucially, contact center interactions.

Software 130