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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Tracking these conversations with a social listening tool helps improve marketing efforts. What to Look For in A Social Listening Tool? What is the current public opinion around them?

Tools 195
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The ultimate guide to social media scheduling tools

BirdEye

Including social media in your marketing strategy is crucial to maximizing your leads. However, running a business can be time-consuming, and implementing social media plans may require assistance. Posting consistently is the number one way to achieve your goals on social media.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Feedback and Complaint Management Tools : Essential for promptly addressing customer issues. Customer Surveys : Fundamental for gathering direct feedback.

Strategy 380
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4 Keys to Transforming Your CX Program to an ROI-Focused, Revenue Generating Machine

InMoment XI

The key to facing these challenges is to build an ROI-focused customer experience from the ground up (and not as an afterthought). Customer experience strategist Simon Fraser has developed a list of four tools, tips, and techniques to help do just that! 4 Keys to an ROI-Focused CX Program. 1: C-Suite Buy-In. 4: Don’t Stop.

ROI 370
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Firms like Segment, Oracle, SAS, Tealium, and Treasure Data use CDPs to enable real-time analysis and personalized customer interactions. Feedback and complaint management tools are essential for promptly addressing customer issues. Customer surveys remain fundamental for gathering direct feedback.

Strategy 369
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A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business.