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Time and time again, we see evidence that great customerservice experiences are critical in maintaining customerloyalty and satisfaction. According to research conducted in 2015 by Aspect Cloud Solutions , 76% of respondents see “customerservice as a ‘true test’ of how much a company values them.”
Your customer retention is super important to your bottom line—after all, customerloyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customerloyalty.
Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. Their emphasis customerservicetraining delivers end-to-end service excellence that is driving strong loyalty, competitive differentiation and direct revenue generation.
Qualtrics fourth annual Consumer Experience Trends report reveals the stakes: despite fewer negative interactions, consumers are quicker to cut spending after bad experiences, while trust, loyalty, and satisfaction have all fallen over the last year. Custom Studio (Inc. Not doing so is a risk to the long-term survival of your company!
The scores provide a snapshot of how satisfied your customers are with your products or services, indicating areas of success and those needing improvement. A higher CSAT score not only reflects happier customers but also drives loyalty, positive word-of-mouth, and increased revenue potential.
It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. One of the most important parts of this process is making sure that you’re asking customers the right questions. Winning CustomerLoyalty With Real-time Refunds by Irina Ionescu.
The ability to create emotional bonds with your customers is the true x-factor that drives customerloyalty. You have more ways than ever before to engage with customers and enhance our product and service delivery. Here’s something that’s not always so intuitive: Customerloyalty starts with employee loyalty.
by Joao Pereira (European Customer Experience Organization) The Star Wars saga transcends its status as a beloved space opera, emerging as a rich source of insights and lessons that businesses can leverage to enhance customer experience. My Comment: There has never been a better time to understand your customer’s buying behavior.
Customers expect an easy and convenient experience with anyone they do business with. A great product delivered with a great customer experience that is also easy is a winning combination. The New Era of Loyalty: Why Brands Should Embrace Loyalty Schemes by Stoyan Petrov. It’s about customerservicetraining.
The Untapped Potential of B2B CustomerLoyalty Programs by John Rolston and Jon Glick. strategy+business) In a recent PwC customer survey, almost 60% of B2B customers reported they had never had an experience with a brand that made them feel special. My Comment: A loyalty program for B2B? Absolutely!
Companies and their brands are no longer built through advertising but through experiences, and these experiences are customer-driven.? . Creating an exceptional customer experience has become the top priority for companies that are looking to strengthen their relationships with customers and build loyalty.
Loyalty for future orders!”. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com. Her response was, “Wow! Follow on Twitter: @Hyken.
(Total Retail) Successful e-commerce customer experience will be personally connected, inspiring and entertaining, video-based, and feel much more “human.”. My Comment: You can’t automate a customerrelationship. Tip number three is all about customerservice. That’s a full chapter in my latest book, I’ll Be Back.
7 Ways to Boost Customers’ Emotional Connection and Loyalty with Your Brand by Annette Franz (MarTech) Loyalty. That emotional connection to a brand is extremely important to customerloyalty. It’s often been thought to be a key driver of loyalty. Brand Loyalty Is Lagging. However, it’s a good start.
A quick response time creates confidence, which is one of the keys to creating customerloyalty. Embrace technology – There are some awesome technologies out there that allow you to better connect with your customers and provide them a better customer experience. For information, contact 314-692-2200 or www.hyken.com.
It’s simple: You don’t just create a customer experience that’s better. 5 Ways to Build CustomerLoyalty by Christy Bieber. The Motley Fool) Your company can model other successful businesses in encouraging customers to become repeat shoppers. My Comment: Who doesn’t want customerloyalty!?
Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.
Making customers’ lives easier can lead to greater loyalty, enhanced customer satisfaction, and ultimately, improved business results. Looking Ahead for Loyalty in 2023 by Meg Tronquet (Concentrix) Loyalty programs were the talk of the town in 2022. My Comment: Another one of my favorite topics is customerloyalty.
(Provide Support) The key to any business success is building trust and establishing strong relationships with customers as those are the main factors that contribute to customerloyalty and generate more sales. Shep Hyken is a customerservice expert, professional speaker and New York Times bestselling business author.
What’s the Difference Between Customer Satisfaction and CustomerLoyalty? HubSpot) Customer satisfaction is a measurement of a customer’s attitude toward a product, a service, or a brand. It’s usually measured by a customer satisfaction survey on a numerical scale. by Jimmy Rodriguez.
Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com. For information, contact 314-692-2200 or www.hyken.com. Follow on Twitter: @Hyken.
Want to Build CustomerLoyalty? As brands compete in an increasingly demanding field, here are 3 tips for deploying smartphones in the battle for customers. Building a relationship based on trust is a powerful way to not only make the sale, but to earn loyalty. Smartphones are the Secret Weapon by Ken Kunz.
times more likely to say they do not provide excellent customerservice and twice as likely to say they do not deliver quality outcomes.”. How to Build CustomerLoyalty with a Thank You Page by Thomas Griffin. Shep Hyken is a customerservice expert, professional speaker, and New York Times bestselling business author.
CustomerLoyalty and Loyalty Programs- How it Helps a Business? To surpass client expectations and preserve a good relationship with them, constant work is necessary. To surpass client expectations and preserve a good relationship with them, constant work is necessary. Here are my top five picks from last week.
This article gives you a peek behind the curtain of the man who has a relentless and passionate focus on taking care of customers. ClickZ) Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. Follow on Twitter: @Hyken.
And caring is the foundation of trust and the preamble to loyalty. My Comment: Do your customers know you care about them? If you want your customers to come back, demonstrating care may be exactly what’s needed in your customer experience playbook. Consider that most consumers look at reviews before making a purchase.
Rethinking CustomerLoyalty in the Age of the ‘Zero Consumer’ by Dennis Limmer (Forbes) The retail industry is undergoing a seismic shift due to the emergence of “zero consumers.” These shoppers, characterized by zero patience, zero boundaries, and, crucially, zero loyalty, are challenging traditional definitions of customerloyalty.
Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. Connect with Shep on LinkedIn.
(Fidelum Partners) As the COVID-19 pandemic subsides, we need to change the way we think about and build companies, brands and customerrelationships. As a result, thoughtful customer experiences that inspire trust and lasting loyalty are rare. Consider how “warm” you are with your customers.
When it comes to customer experience, the Net Promoter Score(NPS) is a key measure of customerloyalty and satisfaction. Yet, deciding whether to include customers who have lodged complaints in NPS surveys can be tricky. They can distort your data and harm your customerrelationship.
She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Frank Eliason.
There are some good insights and ideas here, and after reading the article, you may think the title should have been, “What Does It Take to NOT Lose a Customer.” You’ll read three ideas, and the second is my favorite, which focuses on creating advocacy, not loyalty. Follow on Twitter: @Hyken.
Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to show them just how important they are. The author plays off of Gary Chapman’s international bestselling book, “The Five Love Languages,” and applies the ideas to our customerrelationships. I think you’ll like it!
Customer Centricity: How to Always Put the Customer First by Fernanda Alvarez Pineiro (Startups.co.uk) If the words “customer is King” have recently graced your LinkedIn feed with their presence or starred in your recent business conversations, you are probably attuned to the growing trend that is customer centricity.
Stats and facts prove that a personalized experience allows you to upsell, cross-sell and create customerloyalty. 6 Best Practices for Thriving in the ‘Post-Human’ CustomerService Age by Anand Subramaniam. Why Memory Is Your Most Powerful Tool For Building CustomerRelationships by Yannis Kotziagkiaouridis.
7 Tips for Successfully Embedding Customer-centric Governance Into Company DNA by Meygan Gerber. EHL Insights) Today’s business world requires companies to put customers in the driving seat. Usher in customer-centricity. The Secret to Building Brand Devotion is Not a Loyalty Program. by Andrew Reid. They might.
It’s not something that happens organically; it’s a carefully developed process that starts with creating an exceptional experience for customers and ends with customerloyalty. To be an exceptional customerservice professional, you need to master many skills. It would be best if you had patience.
You need to realize that 73% of customers claim that the key factor of their loyalty to your brand is the quality of their experience with your brand. That gives you all the more reason to be more customer-oriented and create strategies that assist you to be more vigilant towards their growing needs and expectations.
Shep Hyken is a customerservice expert, keynote speaker and New York Times bestselling business author. For information on The Customer Focus™ customerservicetraining programs go to www.thecustomerfocus.com. The post Which Customers Do You Want to Keep? For information contact or www.hyken.com.
She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Frank Eliason.
(Forbes) Businesses must now understand customer expectations as they continue to rise as a function of customerrelationships with technology. And, brands must also rethink innovation and service to deliver faster, easier and better customer experiences (CX) to drive business growth and loyalty.
5 Stages to Building CustomerLoyalty by Melissa Gonzalez. IBM) As a digital marketer, it’s important to remember that a long-lasting customerrelationship takes time and trust; and trust takes a lifetime to build and a second to break. My Comment: Customerloyalty doesn’t happen immediately. Want evidence?
(Total Retail) Successful e-commerce customer experience will be personally connected, inspiring and entertaining, video-based, and feel much more “human.”. My Comment: You can’t automate a customerrelationship. Tip number three is all about customerservice. That’s a full chapter in my latest book, I’ll Be Back.
While the article focuses on differences between paying customers and others that get services for free, there are valid points for just about any type of business. 80% of CustomerLoyalty is Driven by These 3 Service Attributes by Adam Ramshaw. My Comment: Creating customerloyalty doesn’t have to be complicated.
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