Remove Customer relationships Remove Customer Success Remove Marketing
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Customer Service + AI = Customer Success 3.0

ECXO

Customer Service + AI = Customer Success 3.0 In the current extremely competitive (and sometimes even aggressive) market landscape, in which the power of the purchasing decision is in the hands of the customers and that quality and agility have become a given, organizations strive to provide exceptional customer experiences.

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Relationship Marketing: How to Build Lasting Customer Relationships

Brandwatch CX

Relationship marketing is a long-term strategy, and that might put some brands off. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term. Relationship marketing is a strategy that focuses on the long term.

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The Meteor That Missed: Unmasking the CX Extinction Myth

eglobalis

As businesses navigate a rapidly evolving landscape, the blend of technology and personal engagement not only refutes the extinction myth but also reinforces that continuous adaptation and thoughtful decision-making remain at the core of lasting customer relationships. Customer experience is not disappearing by 2030.

B2B 288
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability.

B2B 339
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Research shows that improving B2B customer experiences can significantly boost financial performance for instance, companies that excel in CX see reduced churn and higher win rates on deals. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs.

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The Myth of CX’s Death by 2030: Debunking the Fake Speculation

eglobalis

Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.

B2B 414
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The Double Agents of CX: Who are they and what do they do?

ECXO

Of course, I am extending the concept and exaggerating its use, but my point is that we can think that Customer Success acts as a kind of double agent because it serves both the customer and the company simultaneously, and clearly both sides are not enemies at all! It holds significant importance for any business.