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Relationship Marketing: How to Build Lasting Customer Relationships

Brandwatch CX

This means that relationship marketingunderstands the long-term value of great customer relationships. bw_also_like id=”84283″] How to improve your relationship Relationship marketing makes sense in the age of the customer. Others say they eat into profits from customers who are already loyal.

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The Ultimate List of Customer Success Resources For 2021

Gainsight

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Launching Customer Success. Customer Success Team Management.

Resources 111
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The Double Agents of CX: Who are they and what do they do?

ECXO

Of course, I am extending the concept and exaggerating its use, but my point is that we can think that Customer Success acts as a kind of double agent because it serves both the customer and the company simultaneously, and clearly both sides are not enemies at all! It holds significant importance for any business.

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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Does the request support your long-term vision or the benefits you’ve promised your customers? Even if a customer request seems appealing, it may divert resources from more important initiatives. Challenges : Prioritizing strategic alignment can be difficult when high-value customers are involved.

Feedback 509
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Highlight Risk Mitigation : Discuss how a robust CX strategy can mitigate risks, such as customer churn and negative brand perception. By employing these strategies, you can effectively secure leadership commitment and allocate the necessary resources for a successful CX transformation.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Many organizations designate a specific executive owner for CX (such as a Chief Customer Officer or Chief Experience Officer) to lead the charge. Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals.

B2B 339
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[Experience Action Podcast] CX Pulse Check – July 2024

Experience Investigators by 360Connext

We unravel how customer success principles are reshaping B2C and B2B industries on this special CX Pulse Check edition of the Experience Action Podcast, with Jeannie Walters and special co-host David Sakamoto. Discover how aligning personal and company values can enrich work experiences and create stronger customer relationships.

Fashion 284