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If you are a customer success team leader or a CSM, you spend your days establishing and nurturing customerrelationships, so obviously you realize how important they are to the ongoing success of your organization. What is customer ROI? Increasing ROI with better customerrelationship management.
7 Key Takeaways from ‘Fortifying CustomerRelationships During COVID-19’ Webinar. During this time of economic instability, it’s critical that Customer Success teams protect and provide business continuity to their customers. Customer Success (CS) teams are undergoing a painful growth spurt—maturing out of their ill-?t
As a customer success professional in 2021, you understand the critical importance of strong, lasting customerrelationships. Customer-centric service has emerged as one of the leading contributors to account renewals, recurring revenue, and upsells for SaaS-based organizations. .
As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Customer Success Team Management. Customer Success Career Advice. Customer Experience.
Definition of a chief customer officer. What is a chief customer officer ? A CCO is an executive in charge of managing the organization’s customerrelationships. They often provide unifying leadership to different areas of your business that are involved in customer contact. What does a CCO do?
Keeping executive contacts in the loop on customer situations is a critical part of setting up customer success as a company-wide initiative and ensuring that every department – from marketing to finance – is fully aware of customerrelationships and how your customers are driving your company forward. .
Please download our CX Predictions for 2022 ebook for our full report. Many Customer Experience (CX) teams lack the data integration of their Sales and Marketing counterparts. This is part 3 in a 5-part series. CX Lags Behind.
Having this sort of information in your back pocket means you have it at your fingertips to quickly reference on customer calls, such as your Quarterly Business Reviews. . This is one of the clearest tactics for a CSM, because it enables you to distinctly cut through the noise of email and connect with a customer directly.
This project plan is what will help your account management team identify when customers are actually ready (both from a timeline and sentiment perspective) to move from one stage of the customer journey to the next. eBook: Top CS Executives Predict Trends. Webinar: Creating an Onboarding Program.
With their visibility elevated, Customer Success leaders stepped up to carry the weight of their fellow revenue-driven teams and prove their value within the broader organization. With Customer Success demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.
Many times, a platform that touts itself as ‘customer focused’ is only really effective for one specific part of the customer experience, such as onboarding or issue management. After all, your customers will ideally be around for a while, and any software you invest in should be able to manage all account stages.
As a CSM, you know that the holy grail of any customerrelationship is strong loyalty and, ultimately, long-term retention. But how do you get to this level with a customer? Simply put, you cannot have customer loyalty without customer retention and improve customer retention without loyal customerrelationships.
Natural leadership abilities: Working with customers on a daily basis is all about being quick on your feet, figuring out problems, and knowing when to take control. Many things can be taught on the job, but leadership isn’t one of them. Check out these popular resources: Toolkit: Team Leadership Toolkit.
There is a difference, however, between eking out a passable customer service strategy and actually building the foundation for a long-term, scalable customer success function. Your team wasn’t prepared for a customer changing direction mid-term. eBook: 8 Ways To Ensure That Your Startup Is Customer Success Focused.
From the customer side, onboarding typically involves hours or even days of training, meeting new team members, and trying to figure out why a leadership team even invested in a new solution to begin with. . Simply put, when onboarding teams and customers aren’t on the same page, these situations typically don’t end very promising.
From the customer side, onboarding typically involves hours or even days of training, meeting new team members, and trying to figure out why a leadership team even invested in a new solution to begin with. . Simply put, when onboarding teams and customers aren’t on the same page, these situations typically don’t end very promising.
Check out these other resources from ClientSuccess on building a strong customer testimonial program in your organization, including: Webinar: How To Measure The Strength of Your CustomerRelationships. Webinar: The Game Changing Impact of Customer Advocacy. eBook: 5 Ways To Surprise & Delight Your Customers.
Metrics That Indicate Customer Health It is essential to track multiple metrics to provide the needed information about how customers interact with your company.
If your customers start to go dark, back out of meetings unexpectedly, or miss key project milestones, then you may want to start looking into if something is wrong. Don’t forget that it’s okay to bring up the sentiment on calls with customers to talk through any red flags or dips you may be seeing in the data.
However, there is an additional metric used by customer success teams (and, more recently, proactive executive leadership teams) to calculate the value of a customer beyond just what is outlined in the initial contract: Customer Lifetime Value (CLV). What is Customer Lifetime Value.
At Gainsight, we believe that truly durable growth is built on strong customerrelationships. Taking care of your customer base not only maintains revenue streams during lean times, it can actually drive expansion. That’s why customer success and product experience become core competencies during a downturn. .
A critical goal for every CSM should be to establish yourself as a key executive asset for customers and here’s how. A deep understanding of your customerrelationship: First, CSMs should have a deep and thorough understanding of their customerrelationships. Toolkit: Team Leadership Toolkit.
Making an apology to customers after things go wrong is positively related to satisfaction with restoring the customerrelationship. Do you have a process in place so your customer success team can work quickly and effectively to restore customerrelationships – and maybe even improve the relationship in the process?
Here are three reasons a customer success platform is essential to long-term company success: Customer lifecycle planning: One of the critical parts of building long-term customerrelationships is having a plan in place for how you want your customers to grow. Toolkit: Team Leadership Toolkit.
Over the past several years, customer success has gone from a department only forward-thinking organizations had to an integral part of every single SaaS company in the world. Check out these additional resources from ClientSuccess: Webinar: Lessons Learned from Building 3 Customer Success Teams from Scratch.
How to engage customers that have gone dark. Whether it’s been days, weeks, or even a month or more since you’ve heard from a customer, there will always be a way to re-engage and get your customerrelationship back on track. Here are a few tips for getting your customers back on the right path: 1.
One quick search on the internet brings up thousands of articles about ‘what your customers really want’ and ‘one thing customers are looking for but will never tell you’. For CSMs, the amount of content out there touting the secret sauce for amazing customerrelationships can be overwhelming and, quite simply, confusing. .
Natural indicators that your model needs refinement include shallow customerrelationships, overworked CSMs, lack of insights and knowing the true pulse of your customer base, and an increase in customer churn. Now that you understand the three factors, you can set thresholds or review points for each.
From the beginning of a customerrelationship, CSMs should look for every opportunity to develop this kind of partnership to always feel trusted and respected. eBook: 8 Ways To Ensure That Your Startup Is Customer Success Focused.
But customer satisfaction is another side to the CSM role that has become increasingly important over the last few years. SaaS organizations are focusing more on maintaining and cultivating long-term customerrelationships than ever before, and CSMs are at the forefront of these efforts. Toolkit: Churn Management Toolkit.
Companies with great customer success practices take this rule to heart in all aspects of their business, from how they interact with customers to how they design their processes and products. Learn more about building customer loyalty in this ebook. It’s no surprise that customer success and loyalty go hand-in-hand.
Customer onboarding speed also matters to CSMs because, as any CSM knows, implementation and configuration can often be the most complex part of any customerrelationship. Getting a platform to where a customer is happy with and ready to use is no small feat. eBook: How to Nail Your Onboarding Process.
One of the most visible differences between the two roles is the amount of time spent dealing with customer interactions and engagement. CSMs are responsible for the entire lifecycle of a customerrelationship and often act as an overarching project manager for onboarding, implementation, training, and ongoing value.
How is your team currently running video calls with customers? You can learn more about managing customerrelationships in the work from home era with here: Webinar: Cultivating CustomerRelationships Through Crisis. Webinar: The Handoff: Sales to Customer Success.
If you’re a CSM working for a SaaS-based vendor, there are a few stages where a customer would typically go silent. When a customer account is moving smoothly, with no big issues or concerns, this may seem like a good thing to the discerning CSM. Here are a few ways to proactively avoid being ghosted by customers: 1.
Therefore, it’s essential to define these functions within your internal teams, with your customers, investors, advisors, and anyone else who interacts with your company to ensure that the roles are clear and the goals are measurable.
Today’s CSMs act as the one-stop go-between for a customer and the rest of a vendor organization. From product announcements to marketing requests, CSMs are typically the point of contact to relay this information to a customer. This same sense of leadership is also true for sales discussions. Want to learn more?
While customer success is a necessary function in any SaaS organization, there can sometimes be a sense of confusion around the importance of customer success, especially at an executive level. eBook: CSM from the Trenches: Customer Success Best Practices from 20+ Executives. Toolkit: Customer Success Leaders Toolkit.
Check out our resources below for more customer success best practices and insights for how your organization can build strong customerrelationships: eBooks: 5 Ways to Surprise & Delight Your Customers 3 Steps to Putting Customers First Blog Posts: 4 Personalities of Great CSMs 6 Listening Techniques of Great Customer Success Leaders 3 Simple (..)
Ultimately, it’s crucial to have open conversations with internal teams to decide what ownership strategy works best for a particular business so that all stakeholders can benefit from improved customerrelationships and achieve goals more quickly.
For customer success teams, working from home while managing customerrelationships remotely identified gaps – and opportunities – in internal processes that a customerrelationship management platform can help address. Check out some of these additional resources: Toolkit: Customer Success Trends.
This overarching question made our team at ClientSuccess go back to the basics of customer success to determine what exactly goes into every customerrelationship that ensures retention, satisfaction, and ongoing loyalty. Here is the tried and true recipe: trust + communication = customer loyalty.
While CSMs put their heart and souls into their customerrelationships, there will always be instances of customer churn. If a customer approaches your team with the news that they are shopping competition, work with them to see if anything can be done to save the relationship. Ready for more?
Asking for customer feedback is far and away one of the best tools in any SaaS organization’s arsenal for improving and optimizing the customer experience. After all, your customers are your best sounding board because they live the customerrelationship every day. Toolkit: Customer Journey Toolkit.
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