This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One of the buzzy topics at VentureBeat’s GrowthBeat conference in San Francisco last month was figuring out how to integrate all of a company’s different views of a customer. it can be incredibly difficult for any company to get a single, cohesive view of the customer from this myriad of physical and digital touch points. We at ENGAGE.cx
Use customerrelationship management software to apply analytics to your own customers and extend personalized offers based on their behavior. Use social media channels to keep in touch with your customers and stay engaged. Live chat is another technology you can use to improve customerexperience.
Yet companies struggle with customer retention or seem to underestimate its revenue impact. Most ecommerce businesses retain fewer than 20% of their customers. Retention campaigns are focused on indications that the customer is about to leave and how to make her stay. But experiences accumulate over time.
At the same time, the increasing penetration of mobile devices means people now wield greater power in the retailer/customerrelationship - whether they are buying online or in-store they know that if they’re unhappy with what’s on offer from one retailer, they are just a click away from a competitor.
How do you decide which type of survey is right for your business and customers? Let’s take a closer look at relationship versus transactional surveys using NPS, CSAT, and CES surveys as clarifying examples. What are customerrelationship surveys?
Is it reducing customer defection, increasing average revenue per customer, or perhaps even improving employee morale? What aspects of the customerexperience are most important to our organisation? Should we focus on retail experience, onlineexperience, or call centre experience?
How do you decide which type of survey is right for your business and customers? Let’s take a closer look at relationship versus transactional surveys using NPS, CSAT, and CES surveys as clarifying examples. What are customerrelationship surveys?
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content