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The ecommerce industry has seen tremendous growth in recent years, with more and more businesses shifting online to sell their merchandise. Yet, with plenty of options available just a click away, customers expect far more than just a simple transactional relationship. Use product-specific templates to make navigation easier.
Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Creating loyal customers is more essential to your ecommerce business plan than attracting new buyers. It can cost five times more to attract a new customer as it does to retain existing buyers.
Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. Creating loyal customers is more essential to your ecommerce business plan than attracting new buyers. It can cost five times more to attract a new customer as it does to retain existing buyers.
Here’s How to Catch Up by Roger Williams (The Drum) According to Marigold’s new Relationship Marketing Trends: Brand Rankings Report, 37% of consumers say they switched away from or became less loyal to a brand they previously purchased from in the past year. These brands have cracked the code of loyalty programs.
However, the rewards and gifts shouldn’t be limited to occasions only. Many businesses offer free memberships and loyalty cards to their regular customers. Also, some of them offer special discounts to new customers. For happy customers, keep rewarding them from time to time. Value Customers’ Special Days.
Loyalty Drives CustomerRelationships: Interview with Clay Walton-House. Clay Walton-House is the managing director of integrated loyalty solutions at PK, a digital services firm helping clients design and build leading customer experiences.
Besides this, a loyalty program allows you to give moms another reason to return, because by purchasing more from your store, they can get future discounts. Just see how Childrens Place’s rewardsprogram does it: when a child’s birthday is approaching, they offer a 20% discount for the Mom. Why does it work? Conclusion.
Strategy 5: Charm Your Customers on Special Occasions. Days that appear normal for your business, might actually be special occasions for your customers. To foster a deep and meaningful customerrelationship, you need to keep track of your customers’ special days like birthdays, marriage anniversaries, etc.
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customerrelationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do.
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