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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals. Governance mechanisms should be put in place early, led by leadership. In practice, successful companies form cross-functional teams to tackle customer experience projects.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Implementing Technology Solutions Investing in technology that enhances the customer experience is essential. Leadership and Governance Effective governance in managing customer experience (CX) initiatives worldwide requires strong leadership and a structured approach to implementation.

Strategy 453
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Implementing Technology Solutions Investing in technology that enhances the customer experience is essential. Leadership and Governance Effective governance in managing customer experience (CX) initiatives worldwide requires strong leadership and a structured approach to implementation.

Strategy 380
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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.

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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

A team can leverage the following six competencies, or customer experience management skills, to complete each stage: Lead: Key skills include strategy and governance to build, align, and sustain successful CX programs. This competitive edge is the result of a stronger focus on customer relationships.

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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

The Four Touchpoints in the SaaS Customer Journey Taking Immediate Action: Sustainable Strategy for Customer Follow-up Taking Strategic Action: Insights from Touchpoint Data. One of the strategies Pfeifer explained is to have a single-account view of feedback in a customer relationship management (CRM) dashboard.

Strategy 370