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This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. The impact of VoC on customer satisfaction Customer satisfaction is a critical metric, and voice of the customer data plays a significant role in improving it.
A recent study by Accenture found that over 90 percent of companies today have some kind of customerloyaltyprograms in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. There are several ways this is done.
Create a positive customer-centric culture amidst the support team. Create better customerloyaltyprograms. Improve your existing customer success strategies. Identify loop-holes that may hamper customer experience. Increase customer satisfaction score. The Service Culture Handbook.
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