InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. But it’s crucial to define each individually before we parse out how a CX mindset can inform what incentives your business should provide customers.

Loyalty 195

Loyalty Marketing Loyalty Programs Customer relationships 195

InMoment XI

DECEMBER 10, 2024

Invest in Customer Loyalty Strong customer loyalty is key to reducing churn. 64% of loyal customers are more likely to purchase frequently. Besides improving customer experiences, you can encourage loyalty with rewards and incentives. This connection encourages long-term relationships.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

Retently

MARCH 11, 2025

Step 2: Researching Loyalty Programs to Increase Retention Loyal customers spend more and stay longer but keeping them engaged takes more than just good products. A CX Manager researches loyalty programs to: Boost customer lifetime value (LTV) Giving customers a reason to return and keep purchasing.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

ShepHyken

DECEMBER 16, 2024

Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash. Custom Studio (Inc.

Loyalty Programs 62

Loyalty Programs Customer Service Contact Center Loyalty 62

SurveySensum

NOVEMBER 1, 2024

You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation. Patagonia: Loyalty Rooted in Values and Sustainability One company that stands out is Patagonia, which brands itself in the interests of, or in alignment with, customers’ values.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Regularly analyze and adapt your strategies to stay ahead of the competition and meet evolving customer expectations.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

GetFeedback

DECEMBER 21, 2018

30% of consumers are switch providers because they feel that there is no reward for loyalty. After building a relationship, customer spend grows alongside trust. Eventually, loyal customers spend 67% more than new ones. ( Customers enrolled in a loyalty program visit a company’s site 35% more frequently.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Steve DiGioia

MARCH 19, 2018

how a single interaction can ruin the entire customer experience This original article was written by Steve DiGioia. According to Forrester research, only 10 percent of business and IT executives surveyed strongly agreed that business results anticipated from implementing CRM were met or exceeded.

Loyalty Programs 203

Loyalty Programs CRM Customer Relationship Management Loyalty 203

InMoment XI

OCTOBER 23, 2024

Keep customers in the loop with personalized messages about account activity, new products, or special offers. Regular communication helps build trust and keeps customers engaged with your services. Encourage long-term relationships with rewards and initiatives.

Banking 195

Banking Customer Experience Effort Score Financial 195

Experience Investigators by 360Connext

NOVEMBER 7, 2023

Implement a loyalty program : Reward loyal customers with discounts, free products, or upgrades to gamify the brand experience (and trigger dopamine!). Loyalty programs give customers a perceived return on their investment and reward them for their loyalty. But be careful with these programs.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

ShepHyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Optimove

JANUARY 6, 2025

When First Timers Make a Second Purchase: 39% of fashion and beauty customers return to make a second purchase within the first month, and 62.5% return to repurchase within three monthstarget this window to boost loyalty. Higher Spend: Repeat customers spend 23% more per order than one-time buyers.

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

Experience Investigators by 360Connext

JANUARY 7, 2025

Explain how youre looking to build customer personas using the organizations data and ask the data expert about how you can accomplish this effectively. Gather customer data sources : Its okay if your organization doesnt have an internal data expert who can help. Consolidate everything into one secure location if possible.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Oracle

APRIL 8, 2021

Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Comm100

OCTOBER 8, 2016

For this reason, we’ve compiled a list of 15 customer retention strategies that can ease your pain and help you develop reliable, long-term customer loyalty. Relationship Marketing Strategies. Loyalty Programs. Make loyalty programs simple and easy. Offer special rewards and deals.

Customer Retention 154

Customer Retention Loyalty Strategy Loyalty Programs 154

Blake Morgan

NOVEMBER 12, 2024

Leveraging Technology Technology drives improvements in customer engagement, from AI-powered ordering to personalized loyalty programs. These tools enhance convenience and deepen customer relationships. This collaboration delivers seamless and satisfying experiences for customers.

Strategy 64

Strategy Marketing Customer Experience Social Media 64

InMoment XI

MAY 14, 2022

Instead, it has deliberately positioned itself as a center for wellness, from its on-site illness-prevention services to its comprehensive loyalty program (aptly named wellness+ ) to its online and in-store imagery and messaging focused on healthy families and happy lives.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

InMoment XI

OCTOBER 3, 2024

Customer retention is your organization’s ability to keep your existing customers coming back to you over a set period. This is a key indicator of your organization’s customer loyalty and success in building lasting customer relationships. Why is Customer Retention Important? Accessed 9/19/2024.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

CSM Magazine

NOVEMBER 6, 2024

Leveraging Technology for Better Service Using technology can improve the customer experience at a franchise. Tools like customer relationship management (CRM) systems, mobile apps, and loyalty programs make it easier for franchises to serve customers better. A loyalty program doesn’t have to be complicated.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

rethinkCX

FEBRUARY 17, 2025

Consistency & Trust Trust is a major factor in brand loyalty. Customers expect consistent quality, service, and communication. Businesses that maintain a clear brand message and deliver on their promises build long-term customer relationships ( PwC ). Blockchain-based rewards programs for more transparency.

Loyalty 52

Loyalty Brands Loyalty Programs Rewards Programs 52

Ecrion

SEPTEMBER 8, 2020

Fortunately, there’s a handful of steps you can follow in order to cultivate long-lasting relationships with your customers. Let’s explore the following customer relationship examples to help you get a better idea. Following These Customer Relationship Examples Can Seem Difficult.

Customer relationships 68

Customer relationships Examples Customer Experience Apparel 68

CX Journey

JUNE 29, 2017

There's no explanation of how he's going to improve customer relationships or what that strategy is that he's referring to. Lampert is implying (he cites in one article that his turnaround is based on the new Sears loyalty program), there's more to it than offering loyalty programs. We think it's working.

Loyalty Programs 135

Loyalty Programs Loyalty Customer Retention Retail 135

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Strategy Marketing 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

InMoment XI

AUGUST 1, 2024

Early Issue Detection : Monitoring customer sentiment enables businesses to detect negative feedback and emerging issues early. Addressing these problems promptly can prevent them from escalating, which avoids potential damage to your brand’s reputation and maintains a positive customer relationship.

Measurement 195

Measurement Effort Score How To Hotels 195

SurveySensum

NOVEMBER 5, 2024

Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. NikePlus is a textbook example of how to do customer loyalty right.

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

ProProfs Chat

OCTOBER 25, 2019

With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. With strong customer relationships in place, a business gets to: Increase customer base. But for a brand to reach that level, earning long-term loyalty becomes a thriving factor.

Customer relationships 56

Customer relationships Loyalty Programs Loyalty Sports 56

ECXO

JULY 22, 2024

Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience In the competitive world of B2B software and services, the trifecta of effective onboarding, innovative design, and exceptional customer experience is pivotal for driving adoption and fostering long-term customer relationships.

B2B 207

B2B Customer Experience Self Service e-support 207

Steve DiGioia

MAY 1, 2023

This includes hiring and training staff to deliver the desired level of service, developing and implementing customer service protocols and procedures, and investing in customer relationship management systems to track and manage customer interactions.

Loyalty Programs 162

Loyalty Programs Social Media Loyalty Innovation 162

NICE inContact

AUGUST 1, 2019

The Blueprint for Growth offers contact centers practical advice and proven techniques for growing revenue by turning customers into advocates.

Self Service 150

Self Service Contact Center Omni-Channel Loyalty Programs 150

ShepHyken

JUNE 7, 2021

I love the formula: Customer-Centric Mindset + Happy Employees = Company Success. Put another way, before you can have an amazing customer experience, you must start with an employee experience. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. Absolutely!

Customer Service 138

Customer Service Loyalty Programs Customer Journeys Customer Centricity 138

ShepHyken

AUGUST 30, 2019

You need to look beyond everyday metrics like average order value and customer lifetime value to make the best marketing decisions and get the most value from your customers. Create Loyalty Programs with Enticing Rewards. Another excellent way to sustain customer lifetime value is to create a loyalty program.

Loyalty Programs 109

Loyalty Programs Lifetime Customer Loyalty Poor Customer Service 109

Win the Customer

JUNE 1, 2016

This led to immeasurable value for businesses, such as repeat purchases and brand loyalty. However, as challenging as it may prove, maintaining an active and healthy brand depends on the ability to improve customer relationships and develop a loyal customer base. Loyalty Programs.

Customer relationships 52

Customer relationships Brands Loyalty Programs Social Media 52

rethinkCX

FEBRUARY 17, 2025

Gamification & Community Building Engaging customers through gamification, rewards, and exclusive communities boosts long-term loyalty. Examples include: Loyalty programs that reward continued subscriptions. According to Zuora, businesses with flexible pricing see 20-30% higher retention rates.

Gamification 52

Gamification Engagement Customer Engagement e-support 52

Currency Alliance

MAY 21, 2017

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

Currency Alliance

NOVEMBER 21, 2016

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40