ECXO

MARCH 6, 2025

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

JULY 2, 2024

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 453

NPS Feedback Net Promoter Score B2C 453

InMoment XI

NOVEMBER 28, 2023

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Not only does review management help safeguard and enhance a company’s brand reputation; but it can also improve search engine visibility and cultivate brand trust among existing and potential customers.

Management 259

Management Marketing Social Media Guidelines 259

InMoment XI

APRIL 8, 2025

Businesses deliver seamless customer experiences when their sales and marketing teams are on the same page. Research from Gartner suggests that sales teams prioritizing alignment with marketing are nearly three times more likely to exceed new customer acquisition targets.

Sales 195

Sales Marketing Effort Score Net Promoter Score 195

InMoment XI

OCTOBER 24, 2024

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. One key factor in becoming a truly customer-obsessed company is using a customer engagement platform.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

OCTOBER 17, 2024

Knowing the right questions to ask can positively impact your customer relationships, but designing good questionnaires is certainly a challenge. With the help of InMoment’s AI-Powered Active Listening , you can leverage the power of award-winning generative AI to intelligently listen and respond to customers in real-time.

Feedback 195

Feedback Effort Score Survey Customers 195

InMoment XI

NOVEMBER 7, 2024

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Setting up automated journeys, such as welcome emails and post-purchase follow-ups, helps increase engagement and build stronger customer relationships.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

InMoment XI

DECEMBER 3, 2024

Invest in employee coaching to align more of the workforce with the customer-centric vision. Focus on a cross-functional approach to improving customer experiences. For example, a collaboration between marketing and product teams to engage a specific user segment with a new feature.

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

C3Centricity

NOVEMBER 12, 2024

This guide equips leaders with the insights and actionable strategies to foster a winning customer-first culture. Rather than relying on superficial gestures, leaders can inspire a transformation that elevates the organisation, engages employees, and creates powerful, lasting customer relationships. Source: Retail Dive.

Leadership 156

Leadership Culture Customer Centricity Rewards Programs 156

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves.

Customer Experience 428

Customer Experience Social Media Analytics Chatbots 428

ECXO

AUGUST 12, 2024

MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

ShepHyken

JANUARY 14, 2025

Providing quick and efficient digital support options empowers customers to interact with a brand in a way that suits their preferences. Technology can streamline processes and make experiences more convenient, but the personal touch remains important in building customer relationships.

Customer Experience 136

Customer Experience Hospitality How To Brands 136

Blake Morgan

NOVEMBER 12, 2024

Known for its creative marketing and diverse menu offerings, the brand has doubled down on a “creativity mindset” to drive both product innovation and customer loyalty—even as inflation impacts the industry. Ryan Ostrom , Chief Marketing Officer and former brand leader at GNC, Yum! ” To learn more visit www.8CXLaws.com.

Strategy 64

Strategy Marketing Customer Experience Social Media 64

InMoment XI

MAY 10, 2022

Retailers often mistakenly think that customers will only buy the cheapest product available, regardless of the brand or retailer. While this may be true in some markets, many consumers are willing to pay more if they feel the price matches the product’s quality. Step #4: Marketing and Communication. Step #3: Price and Value.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. In fact, it costs five times more to acquire new customers than it does to keep an existing one. But, what if you could predict and reduce customer churn to retain customers at risk of leaving you? What Is Customer Churn?

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

eglobalis

MARCH 13, 2025

Research shows that improving B2B customer experiences can significantly boost financial performance for instance, companies that excel in CX see reduced churn and higher win rates on deals. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs.

Leadership 234

Leadership B2B B2C Effort Score 234

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

FEBRUARY 6, 2024

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

Social Media 195

Social Media Marketing Advertising Feedback 195

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Analysis 195

Analysis Marketing Competitive Advantage Analytics 195

ShepHyken

NOVEMBER 18, 2024

What is the role of branding in enhancing the customer experience? How can businesses define their brand to impact customer relationships meaningfully? Understand what matters most to the customers you want to build a relationship with. ” “A brand is a promise consistently kept.

Brands 139

Brands Touchpoint Financial Resources 139

eglobalis

JUNE 27, 2024

Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Use customer feedback and performance metrics to determine which interactions are causing friction and which are delighting customers. Training programs and employee enablement strategies are crucial.

Strategy 453

Strategy Customer Experience Net Promoter Score Customer Centricity 453

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 59

Marketing e-support CRM Loyalty 59

eglobalis

OCTOBER 9, 2024

Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.

Feedback 511

Feedback ROI Innovation B2B 511

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Since a repeat customer has a 60-70% chance of converting, you’ll have to spend less on other conversion strategies. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

InMoment XI

NOVEMBER 21, 2024

Enhanced customer service helps retain existing customers and supports brand reputation management. As a result, you can increase your market share with this customer-centric approach. Voice of the Customer analysis is emerging as a key consumer trend for 2025 and is poised for continued growth in the years ahead.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Thematic

APRIL 3, 2025

It helps businesses make sense of messy, unstructured feedback and turn it into something that actually improves service, products, and customer relationships. The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. It comes down to how each firm defines the market.

Analytics 62

Analytics Trends Marketing Social Media 62

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Tracking these conversations with a social listening tool helps improve marketing efforts. For example, a fashion retailer can leverage social media activity to identify its most valuable customers.

Tools 195

Tools Social Media Customer Experience Analysis 195

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Trends 52

Trends Marketing eBook Consumers 52

eglobalis

AUGUST 13, 2024

In this article, we will delve into how Samsung and Apple differentiate in customer experience, focusing on ten key parameters: design, brand loyalty, fan following, creativity, CX, user interface, ecosystem integration, product quality, customer service, and marketing strategies.

e-support 507

e-support Innovation Customer Centricity Loyalty 507

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. While the USA leads in delivering superior customer experiences, Europe and the UK often lag behind.

Customer Experience 488

Customer Experience Customer Centricity Innovation Culture 488

DCX

APRIL 1, 2025

Share Decoding Customer Experience 📌🚀 Can’t get marketing, ops, and product aligned? Ready to cultivate a customer-obsessed culture? . 👉 If you enjoyed this newsletter and value this work, please consider forwarding it to your friends and colleagues or sharing it on social media. New to DCX?

Self Service 52

Self Service Customer relationships Effort Score Touchpoint 52

ECXO

JULY 29, 2024

Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Use customer feedback and performance metrics to determine which interactions are causing friction and which are delighting customers. Training programs and employee enablement strategies are crucial.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

InMoment XI

DECEMBER 21, 2021

The latter are more frequently engendered by the emotional connection with the company, which in turn is fostered by the attitudes and actions of employees toward the customers. While “loyalty” is generally a term associated with marketing, organizational behavior and employee development are not.

Customer Experience 397

Customer Experience Loyalty Course Advertising 397

Blueshift

JANUARY 3, 2025

Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. What is a Customer Data Platform?

Data 52

Data Marketing Strategy e-support 52