Second to None

MAY 8, 2018

Email marketing remains one of the most effective ways to establish customer relationships and boost ecommerce sales. Although every campaign is different, email marketing campaigns deliver an average return on investment of 4400% for every dollar spent. No other marketing tactic comes close to matching this ROI.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Totango

SEPTEMBER 18, 2020

Service utilization: How much of their potential license seats, storage capacity, or other variable is your customer accessing? Adoption metrics: Is the customer using the product efficiently and impactfully? Voice of Customer data: What has your customer had to say about your product? Voice of Customer.

Metrics 63

Metrics Customer Success How To Return on Investment 63

Second to None

MARCH 14, 2018

However, proving the return on investment of experiential isn’t as cut and dried as tracking the click-through rates of your online ads. Build long-term customer connections. How does your interactive experience encourage better customer relationships, and how do those relationships extend beyond the event?

Strategy 54

Strategy ROI Social Media Return on Investment 54

CustomerSuccessBox

JULY 5, 2021

A high amount of customer value is acquired throughout the lifetime of a customer relationship rather than at a single sales event. This means retaining and nurturing existing customers has become just as important as acquiring new ones. Customer Success ROI (Return On Investment) Focuses on the Customer Experience.

Customer Success 52

Customer Success Customer Retention Return on Investment Customer Journeys 52

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

Customer Experience 53

Customer Experience Video Sales B2C 53

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

Customer Experience 49

Customer Experience Video Sales B2C 49

SmartKarrot

APRIL 21, 2022

CCO (Chief Customer Officer) – Leading the customer grievances to the top management. Chief Customer Officer or CCO is the latest addition to the C-suite responsible for spearheading and managing customer relationships across the lifecycle. The CCO keeps the customer at the centre of all actions and strategies.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score Effort Score 10

SmartKarrot

APRIL 21, 2022

CCO (Chief Customer Officer) – Leading the customer grievances to the top management. Chief Customer Officer or CCO is the latest addition to the C-suite responsible for spearheading and managing customer relationships across the lifecycle. The CCO keeps the customer at the centre of all actions and strategies.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score Effort Score 10

SurveySparrow

FEBRUARY 22, 2023

Reduce customer churn across channels with its conversational surveys. Improve customer relationships with not just surveys but with SurveySparrow’s Feedbot , too. Key features: Actionable insights collection Voice of customer insights from customers The ability to launch & manage social commerce campaigns.

ROI 52

ROI Study Feedback Analysis 52

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. Improved decision making.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Pointillist

AUGUST 26, 2019

But, most voice of customer (VoC) platforms calculate NPS without considering when it was captured within each customer’s unique journey. You need to know where NPS is being measured within each customer’s end-to-end customer journey to truly understand its root cause.

NPS 79

NPS Strategy Net Promoter Score How To 79