GetFeedback

OCTOBER 22, 2018

When it comes to measuring the probability for a customer to return to a brand and make new purchases, many businesses rely on the typical customer satisfaction (CSAT) survey question: “How satisfied were you with your experience today?”. Here are two very effective (and often overlooked) ways to predict customer retention.

Customer Retention 225

Customer Retention Net Promoter Score Survey Effort Score 225

Lumoa

FEBRUARY 9, 2023

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Lumoa

NOVEMBER 8, 2018

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

Metrics 405

Metrics Net Promoter Score Customer Experience Effort Score 405

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 126

Net Promoter Score Omni-Channel Company NPS 126

InMoment XI

OCTOBER 30, 2024

Importance of Customer Experience in Insurance A 2023 McKinsey survey of over 8,500 North American insurance customers suggests that CX initiatives are crucial to revenue growth and employee satisfaction. A positive customer experience fosters trust and satisfaction.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

ECXO

MARCH 6, 2025

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customer retention, and lower service costs than their peers.

B2B 339

B2B Customer Journeys How To Effort Score 339

Retently

MARCH 23, 2023

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers.

Net Promoter Score 97

Net Promoter Score Company NPS Effort Score 97

Lumoa

MARCH 20, 2018

According to Accenture , 85% of customer interactions will be managed with AI by 2020. The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Retently

MAY 15, 2024

If you’re managing a website and wondering how to gauge if your visitors are digging their experience, then Net Promoter Score ® might have popped up on your radar. Let’s start by looking at the pros and cons of surveying your website visitors for Net Promoter Score and direct feedback.

Net Promoter Score 78

Net Promoter Score NPS Effort Score Ecommerce 78

GetFeedback

NOVEMBER 19, 2018

Yet, many businesses still model their customer journey off the classic conversion funnel, which largely ignores how to retain existing, loyal customers by only including these six stages: Awareness , Interest , Consideration , Intent , Evaluation , and Purchase. Create your loyalty loop with customer feedback.

Loyalty 220

Loyalty Net Promoter Score NPS Effort Score 220

Experience Investigators by 360Connext

JANUARY 7, 2025

Your CX strategy should reflect where your organization currently stands with its customer experience and define a clear vision for where you can go next. A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

GetFeedback

DECEMBER 11, 2018

It’s not rocket science: the lower your customer churn rate, the higher your profit. But do you know how much customer retention is really worth? According to Harvard Business School, even just a 5% increase in customer retention can lead to a 25-95% increase in profits. Never seen a CES survey before?

Net Promoter Score 223

Net Promoter Score Effort Score NPS Customer Retention 223

GetFeedback

SEPTEMBER 13, 2018

Our best customers are the ones who stay with us. The proof is in the numbers: a 5% increase in customer retention can lead to a 25-95% increase in profits , according to a Harvard Business School study. on a scale of 1-10 to determine customer loyalty. NPS surveys ask, How likely are you to recommend us?

Customer Journeys 247

Customer Journeys Net Promoter Score How To NPS 247

Experience Investigators by 360Connext

APRIL 23, 2024

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InteractionMetrics

MARCH 27, 2025

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

eglobalis

OCTOBER 1, 2024

When every department works toward common targets—such as customer satisfaction or operational efficiency—it becomes easier to focus on the broader company mission rather than department-specific objectives. Take, for instance, a company that uses Net Promoter Score (NPS) as a shared KPI across all departments.

Customer Journeys 443

Customer Journeys Culture Leadership Effort Score 443

Retently

MAY 26, 2023

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. Designed to accurately assess customer sentiment, Net Promoter Score has several benefits that other customer satisfaction metrics don’t.

Net Promoter Score 133

Net Promoter Score Consulting NPS Customer Success 133

Beyond Philosophy

NOVEMBER 10, 2014

Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Lumoa

NOVEMBER 19, 2017

The management feels they “knew this already” as it can take the research agency as long as 3 months to find the target group to interview, do the study and report the results. As mentioned in the beginning: asking for feedback and just storing that somewhere is not going to help you nor your customer. Keep it short.

Feedback 285

Feedback Net Promoter Score NPS Survey 285

Wootric CX Blog

DECEMBER 16, 2020

Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. . One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. Detractors.

Net Promoter Score 52

Net Promoter Score Customer Retention How To NPS 52

Wootric

JULY 27, 2018

This carries over into customer experience as well. At Wootric, we advise companies on setting up an effective Net Promoter Score (NPS) program. The Net Promoter System is the quantification of customer loyalty and the process for improving it over time. NPS variance between industries.

Net Promoter Score 66

Net Promoter Score NPS Industry Effort Score 66

AskNicely

AUGUST 1, 2018

Your boss and your boss’s boss just came from a seminar on Net Promoter Score (NPS) and want you to implement an NPS program this week. You want to show them that not only are you on top of their request, but you can give them the results they are looking for — customer retention and growth. Book a Demo.

NPS 150

NPS Net Promoter Score Tips Customer Retention 150

Experience Investigators by 360Connext

AUGUST 17, 2021

Check In: Review customer feedback and discuss any key customer experience metrics. . This is a good time to address processes around customer feedback, too. When ideas surface that are exciting to most of the leaders in the group, they are worth exploring as part of your priorities.

Meeting 364

Meeting Customer Experience How To Net Promoter Score 364

Retently

JULY 11, 2022

This data allowed Airbnb to more accurately calculate the value of a Promoter, and gain a much deeper understanding of how customer satisfaction plays a role in the organic growth and long-term MRR. With specific CLV data for each group, you’ll be able to quantify exactly how much a Detractor, Passive or Promoter is worth to you.

NPS 150

NPS Net Promoter Score Company Tips 150

Lumoa

FEBRUARY 2, 2023

The first is CSAT (Customer Satisfaction Score). The second is NPS (Net Promoter Score). These metrics reveal how your customers feel about your products and services. This leads to making improvements so you can deliver a fantastic customer experience. It’s for good reason.

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

GetFeedback

MAY 9, 2019

CX leadership coalition: The VoC program and customer map fuel a company’s customer experience program, while the employees are the engine — they take this data and act on it. Regardless of your company size, there must be a cross-functional group of leaders assigned the task to ensure your CX program is implemented properly.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Calabrio

MARCH 5, 2025

Meanwhile, the AI-powered Trending Topics feature can be used to automatically sort all your conversations into a prioritized list of about 100 of your customers most common concerns. CSAT Scores: Check the American Customer Satisfaction Index to find CSAT benchmarks in your industry.

Contact Center 100

Contact Center Omni-Channel First Call Resolution Net Promoter Score 100

CustomerSuccessBox

JUNE 28, 2021

Net Promoter Score (NPS) was first developed in 2003 by Bain and Company and it measures the loyalty of customers to a company. Net Promoter Score scores can range from -100 to 100. An NPS is a method that uses a single survey question to gauge customer satisfaction with a product.

Net Promoter Score 52

Net Promoter Score NPS Customer Success Customer Satisfaction 52

InMoment XI

SEPTEMBER 5, 2024

Understanding customer pain points and desires can guide the development of new products or features that address unmet needs, giving companies a competitive advantage. Essentially, once fortified with this extensive and comprehensive data, CX leaders can: Discover why feedback scores, such as net promoter scores are not up to par.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Thematic

MARCH 20, 2025

Who needs access to insights—product teams, marketing, customer service, leadership? Define KPIs such as NPS, customer retention, support ticket resolution time, or revenue impact. Example: If your goal is to reduce support tickets, track customer complaints and resolution times to measure success.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

SurveySparrow

JANUARY 31, 2024

Since Fred Reichheld, the founder of Bain and Company , created the NPS, it has been the benchmark for measuring customer satisfaction. But what if there are alternatives to net promoter score? Well, businesses are evolving, as should the methods used to understand customer sentiment. But what is Customer Churn ?

Net Promoter Score 52

Net Promoter Score Effort Score NPS Metrics 52

Totango

MARCH 5, 2021

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Customer Retention 92

Customer Retention How To Net Promoter Score Effort Score 92

GetFeedback

DECEMBER 10, 2018

This is because returning customers buy more over time so operating costs shrink; whereas finding new customers is laborious and expensive. That said, why are only 18% of companies focusing on retention ? With Net Promoter Score (NPS), companies can measure customer loyalty and find ways to turn customers into champions.

NPS 210

NPS Net Promoter Score Survey Measurement 210

AskNicely

AUGUST 17, 2018

This creates an emotional bond between the customer and your brand. Emotional bonds create lasting relationships for growth and customer retention. Obsession expressed through actioning customer feedback. It used to be that companies set up focus groups to try to capture the voice of the customer (VoC).

Competitive Advantage 150

Competitive Advantage Feedback Net Promoter Score NPS 150

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

ECXO

MARCH 21, 2023

Customer Experience Measurement: A successful customer experience requires continuous measurement and management. This can be done by analysing your customer feedback with data, voice of customer, customer retention, and sales growth. This should align with your company’s overall business strategy.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295