InMoment XI

MARCH 4, 2022

Since the inception of the industry, targeted surveys have been seen as a foundational listening and research tool that leverages strategic questions to collect data from a specific group of customers. Sending out a targeted survey is the first step to improving customer experiences, employee experiences, and even the bottom line.

Survey 417

Survey Customer Experience Touchpoint Exercises 417

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 375

B2B Strategy Customer Experience Customer Journeys 375

eglobalis

OCTOBER 1, 2024

Each team is aligned to improve customer satisfaction, and no department is left behind. To facilitate collaboration between CX (Customer Experience) and Finance, the company can set a shared KPI related to customer retention rates and link it to financial performance metrics.

Customer Journeys 443

Customer Journeys Culture Leadership Effort Score 443

InMoment XI

NOVEMBER 21, 2024

Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. For example, this analysis can reveal why a customer canceled their subscription to your service. It asks customers how likely they are to recommend your product or service, typically on a 0-10 scale.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Calabrio

MARCH 25, 2025

The Voice of the Customer (VoC) represents the process of capturing and understanding the needs, expectations, and experiences of your customers. It goes beyond simply collecting feedback; it’s about actively listening to customer sentiment across all touchpoints.

Software 130

Software Customer Journeys Tools Contact Center 130

GetFeedback

MAY 9, 2019

Customer journey map: A customer journey map summarizes the key interactions that a customer experiences with your brand. When it’s developed right and optimized, any employee should be able to understand the key touchpoints in the customer’s journey and what is related to their particular role in the CX program.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

Lumoa

NOVEMBER 8, 2018

Use an NPS survey to track customer loyalty over time, send out CES surveys to understand how easy it is for customers to get the support they need or distribute CSAT surveys to understand how satisfied customers are after key touchpoints in the customer journey. Retention rate Customer retention rate?is

Metrics 405

Metrics Net Promoter Score Customer Experience Effort Score 405

Comm100

FEBRUARY 6, 2023

You can proactively engage with customers by soliciting feedback, sending timely messages, and starting meaningful conversations. To humanize your digital customer experience, you need to map your client’s journey. Customers typically engage with your brand on different touchpoints. First, customers want it.

Financial 245

Financial Trends Self Service Customer Experience 245

GetFeedback

DECEMBER 11, 2018

It’s not rocket science: the lower your customer churn rate, the higher your profit. But do you know how much customer retention is really worth? According to Harvard Business School, even just a 5% increase in customer retention can lead to a 25-95% increase in profits. Never seen a CES survey before?

Net Promoter Score 223

Net Promoter Score Effort Score NPS Customer Retention 223

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Storyminers

JULY 29, 2016

We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon. The most effective customer retention strategy is to focus, well, on retention. My number one customer retention strategy is talking to your customers.

B2C 124

B2C Customer Retention Brands Strategy 124

InMoment XI

SEPTEMBER 5, 2024

Here are some common benefits of effective voice of the customer programs: Improve Customer Retention It is no secret that your existing customers are easier to sell to and will spend more than first-time customers. This will allow you to decrease customer churn and improve customer retention.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Accenture , 85% of customer interactions will be managed with AI by 2020. Both groups of technologies can be utilized to make analytics more actionable. Why are your customers turning away from you?

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

GetFeedback

SEPTEMBER 13, 2018

Our best customers are the ones who stay with us. The proof is in the numbers: a 5% increase in customer retention can lead to a 25-95% increase in profits , according to a Harvard Business School study. on a scale of 1-10 to determine customer loyalty. NPS surveys ask, How likely are you to recommend us?

Customer Journeys 247

Customer Journeys Net Promoter Score How To NPS 247

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Experience Investigators by 360Connext

APRIL 23, 2024

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

NOVEMBER 2, 2022

Our understanding of what customers truly seek in experiences has broadened as well, and so the job of a CX designer (and the role of CX strategy in general) became more about understanding customers’ minds, not just getting their feedback. It became about optimizing journey touchpoints to delight customers and nurture relationships!

Touchpoint 243

Touchpoint Customer Experience Design Brands Customer Experience 243

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Experience Investigators by 360Connext

AUGUST 17, 2021

HR, Learning and Development, or Talent Management , who can both ensure the employee experience is representative of the customer experience and facilitate employee engagement strategies; And in some cases, it’s important to include Internal Communications to share and socialize what the team is doing throughout the organization.

Meeting 364

Meeting Customer Experience How To Net Promoter Score 364

InMoment XI

JULY 12, 2023

In the modern digital world, it’s by creating a seamless customer experience strategy. It directly influences customer satisfaction, loyalty, and advocacy, making it crucial for businesses to deliver exceptional experiences that meet or exceed customer expectations.

Customer Experience 195

Customer Experience Strategy Self Service Customer Journeys 195

CloudCherry

FEBRUARY 26, 2019

More firms choose to adopt analytics to increase customer acquisition: ‘Increasing customer acquisition and targeting’ is the top driver that encourages organizations to adopt measurement and analytics, with 57% of respondents opting for it. Customer Analytics and its diverse applications.

Analytics 256

Analytics Report Analysis Study 256

CloudCherry

FEBRUARY 19, 2019

We knew it all and could very easily target a group of people with a special offer in those specific geographies. Predictive Checklist: The company has to be ready to provide a good experience across the touchpoints of their journey. These are all examples of how big data and predictive data is used. Talk about lifetime-value.

Customer Experience 170

Customer Experience Marketing Touchpoint Analytics 170

Lumoa

FEBRUARY 2, 2023

There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Because of this complexity, the retail customer journey must be consistent across all touchpoints (websites, apps, physical space, etc.).

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

Calabrio

MARCH 5, 2025

To measure goals like these, you must identify specific key performance indicators (KPIs)such as the percentage of conversations where a customer is likely to churn, first call resolution rate , or CSAT scores and make sure the insights found are aligned with your business objectives.

Contact Center 100

Contact Center Omni-Channel First Call Resolution Net Promoter Score 100

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Customer Bliss

SEPTEMBER 13, 2018

Kathy has mapped three different journeys to better understand how customer onboarding, win-back strategies, and loyalty programs impact the business and the customer’s journey. Develop a Customer Health Dashboard to Help You Focus Your Journey Map Needs. Kathy Tobiasen, VP of CX @NaturesBounty Click To Tweet.

Customer Journeys 178

Customer Journeys Leadership Tools Customer Retention 178

Comm100

DECEMBER 19, 2017

For example — identify which customers will be affected, what importance do each customer group have, and set out why they need a CX improvement. Understand Customer and Market Perceptions. Customer experience improvement is centered on the perceptions of the customer, not the business.

Strategy 390

Strategy Customer Experience How To Customer Journeys 390

Thematic

MARCH 30, 2025

Instead, you need unified data analytics to connect every touchpoint and every voice. Think of customer feedback analysis like laying the foundation for a building. With four very different customer groups—shoppers, consumers, retailers, and advertisers—they were overwhelmed by fragmented feedback.

Customer Insights 62

Customer Insights Data Analytics How To 62

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? 4 Steps to Customer Experience ROI. Capture customers’ informal post-purchase comments. You might even “make an app for that”.

Touchpoint 59

Touchpoint ROI B2B Customer Experience 59

Thematic

MARCH 20, 2025

Who needs access to insights—product teams, marketing, customer service, leadership? Define KPIs such as NPS, customer retention, support ticket resolution time, or revenue impact. Example: If your goal is to reduce support tickets, track customer complaints and resolution times to measure success.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

ijgolding

OCTOBER 25, 2018

With its somewhat limited, localised customer base, the restaurant can rely on the human element of remembering customer preferences and providing a personal touch to their service be it on the phone or in person. When marketers have this in place, they can start to understand the value of each customer to their brand over time (i.e.,

Customer Experience 167

Customer Experience Customer Journeys Touchpoint Multi-Channel 167

Retently

MARCH 16, 2022

For many companies, the entire conversation takes place under the umbrella of Customer Support (or Technical Support). Some companies have separated these functions further and appointed specialized groups for Onboarding, Implementation, and Customer Education. What is the role of Customer Success? building advocacy .

Customer Success 157

Customer Success Net Promoter Score Customers Customer Retention 157

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. According to Accenture , 85% of customer interactions will be managed with AI by 2020. Both groups of technologies can be utilized to make analytics more actionable. Why are your customers turning away from you?

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

SurveySensum

OCTOBER 17, 2024

This helps improve descriptions, pictures, product quality and customer experience as a whole. Boosts Customer Retention Satisfied customers are more likely to become loyal customers in the long run. report, increasing customer retention by 5% can result in an improvement of over 25% in profit.

Analytics 52

Analytics Feedback Social Media Self Service 52

CustomerSuccessBox

MAY 17, 2021

So what are the proven hacks to driving customer retention ? Top 6 strategies/hacks to retain customers. It’s the same thing with your customers. If a large group of people believes your product doesn’t deliver value, then you have significant churn risk. Reduce the time to Onboarding.

Customer Retention 52

Customer Retention Effort Score Touchpoint Analysis 52

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195