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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Pricing, value perceptions and CLV (Customer Lifetime Value). Customer retention and churn rates. Storytelling. Direction setting. Distribution and OOS (Out-Of-Stock).

Handbook 275
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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. Try out Thematic on your customer data and see for yourself why so many companies use us for their VoC programs.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

In fact, customer-obsessed organizations report 51% better customer retention than those that are not. Those that fail to adapt risk falling behind, while those that embrace customer experience insights and AI-powered tools gain a competitive edge. How do businesses measure the ROI of customer experience improvements?

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The 3 Customer Service Skills of Brilliant Support Teams

Kayako

Their overriding view of the emails and phone call responses they undertake is “that’ll do” rather than “this will be one of the best responses they will ever get” (correct this with some customer service training activities ). How will you know when you’ve got customer service skills right?

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The 3 Customer Service Skills of Brilliant Support Teams

Kayako

Their overriding view of the emails and phone call responses they undertake is “that’ll do” rather than “this will be one of the best responses they will ever get” (correct this with some customer service training activities ). How will you know when you’ve got customer service skills right?

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. Show how customer insights research can improve customer retention, reduce churn, and optimize marketing spend.

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How Documented Procedures Can Make Your Customer Support More Effective

Kayako

Even if your team members have previous experience in customer support, letting them improvise their day-to-day work can be dangerous. Consider the case of former Engadget editor-in-chief Ryan Block who called customer retentions to cancel his contract with Comcast. How do I store my documented procedures?

Handbook 120