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Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Handbook 275
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Voice of Customer Examples: How Different Industries Use VoC Insights

Thematic

This article looks at real-world examples of how various industries can use VoC insights to improve customer experience and business performance. Efficient and accurate market research Traditional market research methods can be time-consuming and costly.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Jim Iyoob, Chief Customer Officer at Etech Global Services. Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. Follow on LinkedIn. Follow on LinkedIn. Follow on LinkedIn.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

66% of business leaders say personalization lowers customer acquisition costs. By analyzing customer interactions across different channels, brands can personalize marketing and service strategies. Imagine this: A leading retail brand struggled with inconsistent customer experiences between online and in-store purchases.

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The 3 Customer Service Skills of Brilliant Support Teams

Kayako

McKinsey research shows that 70% of buying decisions are based on how a customer thinks a company has treated them. Kevin Hale, CEO of the very successful SaaS company Wufoo , once said that sales and marketing spend is a tax companies have to pay because their product and customer support aren’t good enough.

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An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

Thematic

How to Use Data-Driven Customer Insights for Smarter Decisions For smarter business decisions, you need more than just raw data—you need actionable insights. Businesses can optimize marketing, improve customer experiences, and stay ahead of the competition by using data-driven customer insights. The result?

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The 3 Customer Service Skills of Brilliant Support Teams

Kayako

McKinsey research shows that 70% of buying decisions are based on how a customer thinks a company has treated them. Kevin Hale, CEO of the very successful SaaS company Wufoo , once said that sales and marketing spend is a tax companies have to pay because their product and customer support aren’t good enough.