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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Pricing, value perceptions and CLV (Customer Lifetime Value).

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Creating a Voice of Customer Strategy: 8 Clear Steps

Thematic

Understanding the true voice of your customers can be the difference between standing out or getting lost in the crowd. Research by the Aberdeen Group found that companies with a high-quality VoC strategy saw almost 10 times annual revenue growth due to higher customer retention.

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Why Customer Service is Important to Businesses: Top 5 Reasons

ProProfs Chat

To make customer service worse, British Airways replied something straight out of things that you should never say on “Twitter handbook” . This reply from the airline operator raises the question – “why its customer service was available on Twitter only for limited hours, while the airline operated 24/7?”.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. You must ensure that the differentiation is clear.

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What Does It Take To Be a Client Success Specialist? Which Are the Top 5 Books on Client Success?

SmartKarrot

Client success occurs when your clients perceive the ROI (return on investment) they seek from your offering. Keeping customers satisfied is now the job of the client success specialist because customers are expecting more from the things they purchase and because products are becoming more complex.

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Customer Onboarding — Measuring Time To Value

Education Services Group

To keep up your business’ momentum and show your customers the ROI that you offer, you need to keep track of your TTV as a key metric. It’s your job to show the customer the value that they’ll get out of your product — not their job to find it. Download our guide, Lead Nurture How-To Handbook. Why Measuring TTV Matters.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Jay Nathan – Founder of Customer Imperative and Gain Grow Retain. With over a decade of experience in customer success and customer service, Jay Nathan has developed customer retention and growth methodology for building, managing, and scaling tech companies serving businesses of all sizes. LinkedIn : [link].