C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Pricing, value perceptions and CLV (Customer Lifetime Value).

Handbook 275

Handbook Marketing ROI Social Media 275

Thematic

FEBRUARY 24, 2025

In fact, customer-obsessed organizations report 51% better customer retention than those that are not. Those that fail to adapt risk falling behind, while those that embrace customer experience insights and AI-powered tools gain a competitive edge. How do businesses measure the ROI of customer experience improvements?

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

MARCH 18, 2025

Zendesk backs this with numbers, with trendsetters at the SMB level vs traditionalists realizing 22% higher customer retention rates, 31% higher customer acquisition rates, and 61% higher cross-sell revenue Early AI adopters are found to be 128% more likely to report high ROI from their AI tools in customer experience.

Customer Insights 62

Customer Insights Social Media Analysis Consulting 62

ProProfs Chat

SEPTEMBER 20, 2019

To make customer service worse, British Airways replied something straight out of things that you should never say on “Twitter handbook” . This reply from the airline operator raises the question – “why its customer service was available on Twitter only for limited hours, while the airline operated 24/7?”.

Customer Service 68

Customer Service Gamification Airlines Net Promoter Score 68

Thematic

OCTOBER 7, 2024

Understanding the true voice of your customers can be the difference between standing out or getting lost in the crowd. Research by the Aberdeen Group found that companies with a high-quality VoC strategy saw almost 10 times annual revenue growth due to higher customer retention.

Voice of Customer 62

Voice of Customer Strategy Social Media Handbook 62

Gainsight

JUNE 11, 2021

Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum. You must ensure that the differentiation is clear.

Chief Customer Officer 91

Chief Customer Officer Handbook Customer Success Knowledge Base 91

Education Services Group

FEBRUARY 19, 2019

To keep up your business’ momentum and show your customers the ROI that you offer, you need to keep track of your TTV as a key metric. It’s your job to show the customer the value that they’ll get out of your product — not their job to find it. Download our guide, Lead Nurture How-To Handbook. Why Measuring TTV Matters.

Measurement 40

Measurement Case Study Handbook Software 40