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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. It’s worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.

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The True Cost of Losing a Customer

BlueOcean

But if that interaction also results in a negative experience, the customer support experience can become the straw that breaks the camel’s back. Calculating Lifetime Customer Value. Obviously, the cost of losing a customer isn’t as simple as the loss of one particular sale or the associated make-good.

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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. Its worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.

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5 SaaS Renewal Process Best Practices for Customer Retention

Totango

With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

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Turn One-Time Holiday Fashion & Beauty Shoppers into Multi-Time Customers and Increase Customer Lifetime Value

Optimove

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. Higher Spend: Repeat customers spend 23% more per order than one-time buyers.

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10 Ways to Turn Holiday Shoppers into Lifetime Customers

Optimove

In Summary The key to a successful holiday season is looking at your customers through the Customer Lifetime Value lens and using marketing strategies to drive long-term e-commerce success and customer retention. The post 10 Ways to Turn Holiday Shoppers into Lifetime Customers appeared first on Optimove.

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Happy Holidays from Blue Ocean

BlueOcean

With customer service channels in constant movement, what will be the impact on the phone channel? Lifetime Customer Value: Measuring Customer Service Performance. Don’t we all wish that customers came with a lifetime guarantee? Read more > 2. Read more > 3.