Customer Journey Mapping Examples for Beginners
InMoment XI
MAY 31, 2022
SaaS companies optimize the customer journey with this 4-touchpoint approach from InMoment. Customer Cartography: Where to Begin. “We We found that a company’s performance on journeys is 35 percent more predictive of customer satisfaction and 32 percent more predictive of customer churn than performance on individual touchpoints.
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